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Industry insights, actionable data, and proven marketing strategies built for retailers navigating rising costs and evolving consumer expectations. Our content breaks down retail trends and customer insights to help retailers drive traffic, strengthen loyalty, and improve ROI with data-backed strategies.

The 4 types of loyalty customers (and why most aren't loyal)

Meet the customer your program should be focused on — but probably isn't.

The 4 types of loyalty customers (and why most aren't loyal)

Latest articles

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Why fuel and c-store loyalty programs are losing influence

Fuel & Convenience

Why fuel and c-store loyalty programs are losing influence

Big membership counts look impressive, but enrollment says little about whether your members will actually come back.

Tracking retail fuel trends: June 2026

Fuel & Convenience

Tracking retail fuel trends: June 2026

With ships slowly but steadily passing through the Strait of Hormuz, fuel prices are down — and consumer behavior is shifting back accordingly.

How to drive real behavior change with loyalty

Multi-Vertical

How to drive real behavior change with loyalty

Programs that move past the loyalty plateau invest in capabilities the category can't easily copy.

How adjusting to changes in consumer behavior can earn fuel retailers more profit and real growth

Fuel & Convenience

How adjusting to changes in consumer behavior can earn fuel retailers more profit and real growth

Relying on survey insights from real fuel consumers, we identify gaps in current retailer initiatives and opportunities for growth.

Navigating the “income divide”: Key takeaways from GroceryTech 2026

Grocery

Navigating the “income divide”: Key takeaways from GroceryTech 2026

With value-seeking behavior at an all-time high, the consumer-retailer relationship is fragile. Adapting to these changes can help brands win.

The 4 types of loyalty customers (and why most aren't loyal)

Multi-Vertical

The 4 types of loyalty customers (and why most aren't loyal)

Meet the customer your program should be focused on — but probably isn't.

Tracking retail fuel trends: May 2026

Fuel & Convenience

Tracking retail fuel trends: May 2026

Prices remained high in May. Do gas tax holidays lead to relief? We analyzed two state waivers to find out.

Why more members won't fix your loyalty program

Multi-Vertical

Why more members won't fix your loyalty program

How to see past enrollment growth to what your loyalty program actually moves.

Meet ‘The Total,’ your bottom line for retail insights

Multi-Vertical

Meet ‘The Total,’ your bottom line for retail insights

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