Trusted by 100K+ retailers

Expand your network’s customer reach

Upside puts your sites on the phone screens of millions of consumers deciding where to buy

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Eliminate competition

Exclusivity zones leave competitor locations off the Upside app

Own the market

Participation caps that prohibit 70% of your market competition from joining Upside

Protect sign price

Offer dynamic, personalized promotions that are unique to each Upside user without lowering your sign price for all customers

Profitably win new and infrequent customers

Upside’s personalized promotions reach people through multiple channels and deliver profitable, incremental customers to your network. They motivate new customers and activate infrequent ones to choose your sites more often and spend more when they do.

Only 30% of stations in a given area are eligible to participate in the program. The time to join is now.

New customers

Regular customers

Infrequent customers

Occasional customers

Boost participation in your loyalty program


Organic conversion from Upside users into your loyalty program


More visits from your existing loyalty users, including your most loyal segment


More spend from your existing loyalty users, including your most loyal segment

Drive customers from pump to profit centers

Guide fuel customers into high-margin profit centers like your c-store, car wash, or restaurant. Retailers that launch Upside for c-store see a higher pump-to-store conversion, and outperform fuel-only sites by almost 40%

Read the case study


increase in Upside user pump-to-store conversion


new customers driven into the c-store (first 60 days)


increase in performance compared to fuel-only sites


of users say Upside influences their c-store purchases

What Upside app users say

Consumers use Upside to decide where to buy long before they’re on-site, and they choose to keep coming back.

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670k+ App store ratings
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[This station] offers other amenities and benefits that, when coupled with Upside, make it the best choice for me…If Upside wasn't available, I'd use the [other station] by my office.

Upside user

I probably wouldn't have set up rewards & started coming [to this station] more if it wasn't for Upside.

Upside user

Upside is the only reason I visit their station. I probably drive by five other gas stations to get to theirs.

Upside user

integrates into your own product experience

Learn how you can co-market or integrate with Upside to improve your user experience and elevate your product.

Learn about partnerships

Request a

Request a demo of our platform with no obligation. Our team of industry experts will reach out to learn more about your unique business needs.