Trends from 1B transactions. Download the 2024 Consumer Trends Report (as seen on The Today Show). Get your copy
Upside for Fuel & Convenience
People are more empowered than ever to find stations with the best prices. Upside helps you win new customers and grow your business by shifting customers from your competitors to you.
Expand your network’s customer reach
Upside puts your sites on the phone screens of millions of consumers deciding where to buy
Eliminate competition
Exclusivity zones leave competitor locations off the Upside app
Own the market
Participation caps that prohibit 70% of your market competition from joining Upside
Protect sign price
Offer dynamic, personalized promotions that are unique to each Upside user without lowering your sign price for all customers
Profitably win new and infrequent customers
Upside’s personalized promotions reach people through multiple channels and deliver profitable, incremental customers to your network. They motivate new customers and activate infrequent ones to choose your sites more often and spend more when they do.
Only 30% of stations in a given area are eligible to participate in the program. The time to join is now.
New customers
Regular customers
Infrequent customers
Occasional customers
Boost participation in your loyalty program
10%
2.6x
2.8x
Drive customers from pump to profit centers
Guide fuel customers into high-margin profit centers like your c-store, car wash, or restaurant. Retailers that launch Upside for c-store see a higher pump-to-store conversion, and outperform fuel-only sites by almost 40%
60%
21%
40%
58%
What Upside app users say
Consumers use Upside to decide where to buy long before they’re on-site, and they choose to keep coming back.
[This station] offers other amenities and benefits that, when coupled with Upside, make it the best choice for me…If Upside wasn't available, I'd use the [other station] by my office.
I probably wouldn't have set up rewards & started coming [to this station] more if it wasn't for Upside.
Upside is the only reason I visit their station. I probably drive by five other gas stations to get to theirs.
Featured insights for you
Upside analyzes hundreds of millions of transactions each year. Access our library of resources, insights, and business intelligence developed from those data sets.
C-store revenue is up, but what about demand?
Upside reviewed transaction data from 1,700+ convenience retail locations and surveyed 1,500+ consumers. Here’s what we found.
C-store revenue is up, but what about demand?
Upside reviewed transaction data from 1,700+ convenience retail locations and surveyed 1,500+ consumers. Here’s what we found.
Bridging the gap between loyalty membership and loyal behavior
There's a gap between loyalty membership and behavior; retailers have an opportunity to turn their average members into super-users.
Bridging the gap between loyalty membership and loyal behavior
There's a gap between loyalty membership and behavior; retailers have an opportunity to turn their average members into super-users.
Upside’s dashboard sets a new standard for performance insights. Here’s why.
The new Upside dashboard not only helps you see the value of the Upside program, but also helps to raise the bar for performance measurement across all your business partnerships.
Upside’s dashboard sets a new standard for performance insights. Here’s why.
The new Upside dashboard not only helps you see the value of the Upside program, but also helps to raise the bar for performance measurement across all your business partnerships.
Upside
integrates into your own product experience
Request a
demo
Request a demo of our platform with no obligation. Our team of industry experts will reach out to learn more about your unique business needs.
