Research
and Reports

Upside’s research reports provide data-driven insights based on billions of transactions and consumer surveys across grocery, fuel, and restaurant industries, helping retailers understand behavior shifts, consumer habits, retailer sentiment, and marketplace insights.

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How retailers can escape the loyalty plateau

Nearly every retailer has a loyalty program, and most consumers are enrolled. But as participation grows, impact levels off. New research from Upside explains why loyalty programs don’t always influence behavior as expected and what retailers can do about it.

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How retailers can escape the loyalty plateau
The income divide: Retail behavior is splitting in two
The income divide: Retail behavior is splitting in two
The income divide: Retail behavior is splitting in two

Consumer demand looks stable on the surface. But underneath, it’s splitting in two. This report reveals how spending and decision-making are diverging across income levels, and what that means for retailers.

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The Consumer Spend Report 2025
The Consumer Spend Report 2025
The Consumer Spend Report 2025

Loyalty programs are stronger, stores are more convenient, and digital access has never been easier — yet shoppers are drifting further away. This report looks at the trends reshaping consumer behavior and what they signal for retailers in the year ahead.

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A guide to loyalty & Upside
A guide to loyalty & Upside
A guide to loyalty & Upside

Loyalty programs are a familiar part of retail, but customer behavior doesn’t always follow membership. This guide looks at how Upside works with loyalty programs to help drive more visits.

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Winning the uncommitted shopper
Winning the uncommitted shopper
Winning the uncommitted shopper

Most shoppers don’t stick to one brand. They decide where to shop based on price, timing, and convenience. This report shows what’s behind uncommitted customers’ choices and how you can influence them to come back more often.

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The Consumer Spend Report 2024
The Consumer Spend Report 2024
The Consumer Spend Report 2024

Consumer spending hasn’t stopped, but how people shop keeps changing. This report looks at the patterns behind that shift and what the rise of the uncommitted customer signals for retailers today.

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