Customer Loyalty Marketing Solutions For Your Business

Trusted by 100K+ retailers nationwide:

A marketplace that delivers measurable impact for both retailers and consumers

35M+

consumers in our network

$6B+

in annual attributable revenue

$3B+

incremental revenue to retailers

$1B+

cash back to consumers

How Upside works 

Shift customer behavior without changing business operations

Turn everyday purchases into cash back

for

Retailers

Consumers

Reach customers in real time

Influence high-intent shoppers in your area who are looking for places to spend. Upside places your business in front of them with personalized cash back offers.

Analytics dashboard displaying customer data with charts and a sidebar menu, overlaid with two callouts reading "Unique users claiming offers 940,000" and "Unique users transacting 920,000". The visuals highlight user engagement and offer activity metrics within the platform.

Win more transactions with personalized offers

Upside uses real purchase behavior to target the right shoppers, with the right offers, at the right time, increasing visits that grow your share of wallet.

Customer analytics dashboard showing a donut chart labeled "Unique customers transacting by segment" with categories Regular 31% 20,250, New 36% 23,516, Infrequent 22% 14,371, and Occasional 11% 7,185, alongside a bar chart titled "Impact to customer behavior" comparing "Before Upside" and "After Upside" sales across segments. The layout highlights how different customer groups perform and change over time.

Earn incremental profit on every transaction

Users' personalized promotions are generated within your available margins, so you always make more than you spend.

Profitability dashboard with a highlighted ROI summary showing "Incremental net profit $1,503,710.27", "Total program costs $2,550,977.67", and "ROI 59.0%". The screen emphasizes how program costs and profits combine to calculate return on investment.

Track your ROI in real time

See the trips, profit, and ROI Upside delivers — right in your dashboard.

Dashboard home screen highlighting "Sales on Upside $12,315,148" and "Incremental sales $5,182,731" with notes showing "3.1% of total company sales" and "1.7% of total company sales". The layout emphasizes how the platform contributes to overall revenue and growth.

Map view highlighting "Corner Market" with a "12%" offer marker, above a listing card showing groceries like tomatoes, peppers, pasta, and grapes. The card includes "Corner Market" and "123 45th St, New City, NY Open", connecting the location to an available cash back deal.

Discover businesses and shop more

Users can download the free app and begin earning cash back from their favorite retailers in just a few taps.

Store details screen for "Corner Market" showing "123 45th St, New City, NY Open" with a "Directions" button and a small map displaying a "0.7 miles" route. Below, an offer section reads "12% cash back up to $10", highlighting the available reward for visiting the location.

Claim offers on Upside

Users open the Upside app and claim nearby cash-back offers as they decide where to shop, eat, and refuel.

Confirmation screen displaying "Cash back earned $4.00" with details below showing "Business Corner Market", "Payment method VISA ...1234", and "Status Completed". The layout highlights a completed transaction and the reward earned from the purchase.

Earn cash back

Users shop as usual, pay with a credit or debit card, and earn cash back.

Mobile screen displaying "Your cash is on its way!" with a message reading "$43.45 will arrive in your Bank of America account ending in *1234 within the next 2-4 business days." Below, a photo shows two men walking together in a city, reinforcing the positive payout confirmation.

Cash out anytime

Users can cash out earnings directly to your bank account, or a gift card.

Zero disruption to day-to-day business operations

Unlock the value you already have

Leveraging your existing data, Upside handles the heavy lifting. We run the promotions. You keep the profit.

No impact on in-store operations

Users check out while Upside works quietly in the background. No extra steps for cashiers or users.

No frontline employee training required

Promotions run automatically, so your team stays focused on what it does best: creating a great experience.

Request a demo

Who we work with

We partner with retailers in everyday spend categories to power the local communities they serve

Why we’re different

A marketplace built to prioritize retailer profitability

Real exclusivity

Once you join Upside, your direct competitors are blocked from the platform, giving you exclusive access to Upside users. Unlike other marketplaces or platforms where you’re still competing for shopper attention, Upside removes competitors from the consideration set altogether.

Learn more →

Personalized promotions

Upside delivers unique, one-to-one promotions based on real customer behavior, not broad segments. We drive deeper loyalty and increased visits in an efficient way.

Learn more →

Proven measurement

After a customer makes their first Upside purchase, we compare their spend to a control group of 100 similar customers. This allows us to measure the additional spend driven by Upside. We only share revenue on that incremental lift, so if we don’t drive new value, you don’t pay.

Learn more →

4.8

670k+ ratings

35 million consumers and counting

Millions of consumers use Upside offers to decide where to shop, eat, and refuel while earning cash back at businesses. As the network grows, reach expands, bringing retailers more customers ready to spend.