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Loyalty &

Reach

Influence

Profit

Upside

Reach

Your next-generation growth strategy

Retailers are right to invest in loyalty. Consumers want value, and they make decisions about where to shop accordingly. But the average shopper belongs to several programs and spreads around their purchases. Upside helps you win more wallet share by influencing the whole customer lifecycle—not just in retention, where loyalty programs are most effective—to boost the impact of your existing investments.

Two people with phones

If we can get a current loyalty customer 
to spend more with us because of Upside, that’s going to grow our bottom line.

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Bob Hardester

Chief Information Officer, Schnucks Markets

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Upside helps keep our franchise front and center in our customers’ minds. That’s the biggest challenge in our company.

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Ryan Swanson

VP of Marketing & Restaurant Development, Domino’s

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Existing Schnucks Rewards members started visiting stores 24% more often and spent 5% more per visit with Upside.

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Schnucks case study
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Our Upside customers are more frequent by three times the amount compared to our regular Papa Johns customers.

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Roy Sears

Director of Local Marketing, PJ Restaurants

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Getting more out of your loyalty program

Anywhere from 20% to 40% of your customers are signed up for your loyalty program. There’s a big opportunity to get those customers to visit more often, and bring non-participating customers into the fold. Click the toggles to see what layering on Upside can do for your business:

Loyalty & Upside

Loyalty programs only speak to your current customers

Your programming has already won over your most loyal customers, but what about the customers who chose not to sign up? Or the customers you don’t know yet? You could turn to your market budget, but acquisition costs have risen 200%+ in the last eight years. So unless your customers’ lifetime value has increased by the same amount, that leaves your business in the red.

Loyalty & Upside

Loyalty programs use customer segmentation to influence customers

Retailers often segment their customer base to provide contextually relevant messages and targeted promotions for each group. Often, these segment-specific incentives drive top-line revenue growth. But if your average loyalty customer is shopping with you 2-4 times per month, that means there are more visits you could be winning.

Loyalty & Upside

Loyalty programs are great at boosting top-line spend from engaged customers

Loyalty programs are key for nurturing existing customer relationships and incentivizing repeat visits. But it’s still unclear whether that increase in revenue is profitable. It’s increasingly difficult to assign credit to the specific touchpoint that led to a net-new purchase, and top-line lifts in loyalty purchases can be incorrectly attributed to macroeconomic trends or organic sales increases. Not to mention, most loyalty members churn within a year. If retailers are spending more on the loyalty program than they are making with increased customer spend, it’s bad for business.

Reaching more customers

What’s the most profitable way to reach the customers that aren’t in your loyalty program?

Loyalty & Upside

Loyalty programs only speak to your current customers

Your programming has already won over your most loyal customers, but what about the customers who chose not to sign up? Or the customers you don’t know yet? You could turn to your market budget, but acquisition costs have risen 200%+ in the last eight years. So unless your customers’ lifetime value has increased by the same amount, that leaves your business in the red.

Influencing their behavior

What will motivate new and non-loyalty customers to change their behavior?

Loyalty & Upside

Loyalty programs use customer segmentation to influence customers

Retailers often segment their customer base to provide contextually relevant messages and targeted promotions for each group. Often, these segment-specific incentives drive top-line revenue growth. But if your average loyalty customer is shopping with you 2-4 times per month, that means there are more visits you could be winning.

Winning repeat business

What’s the right incentive mix to stay profitable while incentivizing more visits?

Loyalty & Upside

Loyalty programs are great at boosting top-line spend from engaged customers

Loyalty programs are key for nurturing existing customer relationships and incentivizing repeat visits. But it’s still unclear whether that increase in revenue is profitable. It’s increasingly difficult to assign credit to the specific touchpoint that led to a net-new purchase, and top-line lifts in loyalty purchases can be incorrectly attributed to macroeconomic trends or organic sales increases. Not to mention, most loyalty members churn within a year. If retailers are spending more on the loyalty program than they are making with increased customer spend, it’s bad for business.

Loyalty membership does not spell loyal behavior for shoppers.
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