A new model for commerce
Upside is building and distributing a new economic model that levels the playing field in brick and mortar commerce and empowers everyone to earn more. Retailers earn more profit without changing how they operate, and consumers enjoy increased purchasing power on the things they need.
Upside’s story
Our mission
We exist to advance the economic power of people living and working in the real world.
Our impact
We use everyday commerce to empower people and businesses, and to protect the world around us.
It means that for any carbon emissions released into our atmosphere as a result of the fuel you buy with Upside, we invest in projects that reduce carbon emissions by the same amount.
It means we help take otherwise-wasted food and divert it to feed those in need. We work with organizations like Food Rescue US and FoodRecovery.org that connect restaurants and grocery stores with food recipients like local food banks and community kitchens.
While millions of people use Upside to make their dollar go further on their purchases, and tens of thousands of businesses earn more profit, Upside does its part behind the scenes to transform everyday errands into greater change.
Our history
November 2015
Close Series A
May 2016
First gas stations join the platform
June 2018
First grocery stores join the platform
March 2019
Austin office opens
September 2020
Close Series C
October 2022
New York office opens
April 2024
First hardware stores join the platform
January 2016
GetUpside begins
August 2017
First restaurants join the platform
October 2018
Close Series B
October 2019
Chicago office opens
April 2022
Close Series D and rename to Upside
September 2023
Expand into mobile payments
Today
Reaching 35 million consumers in our marketplace
Company news
Fareway Partners with Upside to Bring Personalized Cash Back Offers to Shoppers Across Seven States
Fareway Partners with Upside to Bring Personalized Cash Back Offers to Shoppers Across Seven States
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EarnIn partners with Upside to expand access to everyday cash back
EarnIn partners with Upside to expand access to everyday cash back
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