A new model for commerce

Upside is building and distributing a new economic model that levels the playing field in brick and mortar commerce and empowers everyone to earn more. Retailers earn more profit without changing how they operate, and consumers enjoy increased purchasing power on the things they need.


Our mission

We exist to advance the economic power of people living and working in the real world.

Our impact

We use everyday commerce to empower people and businesses, and to protect the world around us.

Upside’s financial impact

We’re bringing personalization to brick and mortar commerce, and the economic impact is massive. The numbers speak for themselves, and Upside doesn't make money unless users and retailers do first.


in cash back to consumers to date


in new, incremental profit to retailers to date


in commerce runs through the platform annually

Upside’s sustainability impact

We use the commerce of today to help our world for tomorrow. Since 2016, we’ve committed 1% of all revenue to sustainability initiatives that touch on our areas of operation. With our massive financial impact, this has put us in league with some of the world’s largest companies doing good.


metric tons of CO2 offset


pounds of food rescued


of all revenue goes toward sustainability initiatives
Read more about our 1% commitment
Arrow Slider - Upside

Our history

November 2015

Closed series A

Our History - Upside

May 2016

First gas stations join the platform

Our History - Upside

June 2018

First grocery stores join the platform

Our History - Upside

March 2019

Austin office opens

Image of Chicago.

September 2020

Closed series C

Our History - Upside

October 2022

New York office opens

Our History - Upside

January 2016

GetUpside begins

Our History - Upside

August 2017

First restaurants join the platform

Our History - Upside

October 2018

Closed series B

Austin Office

October 2019

Chicago office opens

Our History - Upside

April 2022

Closed series D and renamed to Upside

Image of New York