Enabling all
to thrive

We create proven value in our communities—for people, businesses, and our planet
Join us

We are proud of the communities we grew up in — filled with shops owned by our neighbors, and where people can gather. The rise of e-commerce showed us how online personalization can unlock proven value for both people and businesses, and the brick and mortar world has had a hard time keeping up.

Upside is not just leveling the playing field, we're leveling up the playing field. With Upside, people earn cash back and businesses earn proven profit, so communities grow stronger. And every transaction through Upside benefits the world at large, offsetting carbon and food waste so that our communities thrive for years to come.

We envision a future with vibrant, sustainable communities

Our mission is to create proven value in our communities—for people, businesses, and our planet.

Empathetic
We enjoy learning from our users, merchants and teammates in an effort to improve every day.

We thoughtfully build products that add value and seamlessly become part of your every day.
Genuine
We are passionate about our mission to help people & businesses thrive.

We are our authentic selves, inside and outside the office.
Diverse
We are deliberate about building a diverse workforce, and value the richness that different perspectives bring.

We appreciate that diversity spans multiple dimensions — racial, cultural, socio-economic, educational, opinion-based, and more.
Supportive
We prioritize relationships with our users, merchants, and within our team.

We embrace our individuality, accept one another, and appreciate each person’s contribution to our mission.
Transparent
We are open with our merchants, users, and fellow team members about all aspects of our business.

We are open about company successes and failures, and socialize issues to collectively problem-solve.
Impactful
We are motivated by the impact our work has on the world.

We are thoughtful and deliberate about the way forward, and use data to guide our decisions.

Our history

Our Impact

While millions of people use Upside to make their dollar go further
on their purchases, and tens of thousands of local brick and mortar businesses earn more profit,
Upside does its part behind the scenes to transform everyday errands into greater change. 
in cash back
back to our users
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in profit for our
merchant partners
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of all revenue is directed towards sustainability initiatives
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