Busting Memorial Day gas myths: What you need to know for a budget-friendly road trip

Get the truth behind Memorial Day gas myths for a budget-friendly road trip. Learn about gas prices, station traffic trends, and money-saving tips.

Leveraging consumer psychology with effective promotions

How promotions drive behavioral change in consumers

Consumer behavior at the pump this summer

A guide to what retailers can expect from consumers this summer as prices at the pump change

Thriving in a declining market: Strategies for growing your fuel business

Upside's insights report for fuel retailers to stay competitive in changing markets

Boosting c-store sales at your station through gas promotions

To achieve fuel profitability, it is crucial to maximize capacity utilization, increasing sales at the pump and driving sales at your convenience store.

Segmentation is now. Personalization is the future.

Retailers need to stop using personalized and segmented approaches interchangeably — only the former generates true incremental profit every time. Learn how these strategies differ and how to leverage the data you already have for long-term growth.

How can high gas station prices help restaurants and grocers increase sales?

High prices at the pump are driving consumers to new gas stations. Here’s how grocers and restaurants can benefit.

Think like a fuel customer: How each decision affects your profitability

Understanding how your customers think will help you go beyond tweaking fuel sign prices to maximize profit. Here’s what you need to know.

How to calculate capacity utilization, according to Upside experts

How many gallons are you currently selling every day, and how could you be selling? Calculate your capacity utilization to find out.

Why fuel retailers need a customer reach strategy for digital-first consumers

As consumers make more purchasing decisions online, fuel retailers must look beyond sign price and traditional marketing. Here’s how to adjust your customer reach strategy.

Beyond customer loyalty programs: Digital marketplaces and new revenue

Customer loyalty programs can help drive sales among existing customers but fall flat in growing your base and driving new profit. Here’s how digital marketplaces can fill the gap.

Why measuring capacity utilization is essential for fuel retailers

Despite the outsized costs for these assets, few station owners track or measure how effectively they’re utilized on a daily basis.

How Upside helps fuel retailers as inflation rises

How Upside empowers fuel retailers to attract more customers and increase transaction volume amid inflation and rising gas prices, providing relief to consumers while boosting profits for businesses

Everyone hurts at the pump, even gas stations

Are your programs performing? Seeing past expected fuel volume fluctuations

This Upside study explores what it takes to determine the impact of your current loyalty program.

Prices are rising, but retailers aren’t the bad guys

Navigating inflation and supporting local businesses with Upside

Gas prices are skyrocketing: Here’s everything you need to know

Understanding the surge in prices, economic influences, and how Upside continues to provide cash back amidst the fluctuations

Building the fuel retail business of the future

Read about the developing trends in fuel retail and how to attract today’s (and tomorrow’s) customers.

Strategies to help fuel retailers get ready for the EV age

Preparing for the rise of Electric Vehicles (EVs) in the fuel and convenience retail market

How to evaluate in-house loyalty programs

A comprehensive framework for assessing the effectiveness and profitability of in-house loyalty programs in the fuel and convenience retail industry

Outmatch your competition: Fuel industry report

We surveyed 1,300 customers, spoke with dozens of retailers, and analyzed billions of transactions to learn how competitive retailers outmatch their competition