Competitive fuel retailers participate in a variety of programs to capture new customers, retain customers once they come on-site, and grow wallet share with existing customers.
What kind of programs?
All of these programs can drive value, but attributing business performance to a specific program can be hard because fuel volume at every site fluctuates so widely on a daily or monthly basis. That’s just the nature of the market.
The 30,000 fuel retailers we work with nationwide tell us that it can be difficult to “feel” and clearly discern how each of these programs impact their top or bottom-line results.
So we launched a study to learn more about what it takes to determine the impact of your program.
Daily volume fluctuations make it difficult to identify the impact of the programs you run today.
In our report, we give you visual depictions of how the natural, expected fluctuations in volume make it difficult to determine irregular activity with your business – positive or negative. And how they make it difficult to isolate the impact of any one of your programs on site performance.
Any program worth investing in needs to deliver results beyond the expected volume fluctuations to prove its impact on your business
You’ll see in our report that once a program begins to deliver transaction numbers above a certain threshold – beyond the site’s expected volume fluctuations – the impact becomes obvious. That’s how retailers really see and feel the incremental impact on their business.
Unfortunately most programs cannot provide information about the specific gallons they drive, so the impact to your business is unclear. Which programs are those? We answer that in the report.
In a study of 24 commission agent stations located in Washington, D.C., we look at their participation on Upside and how their results compare against the rest of the market. We’ve found what it takes to deliver new, incremental volume to your sites to drive clear, measurable performance versus your competitors.
Download the full report to learn:
How grocery retailers can thrive amid economic uncertainties with personalization
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