In-house loyalty programs vary widely in their reward structure and outreach strategy, and so do their business outcomes. We’ve created an in-depth framework that fuel and convenience retailers can use to evaluate whether or not they should invest in an in-house loyalty program. Alongside a real-world example, we break down how to find all the hidden costs and what they mean for your bottom line.
A “successful” in-house loyalty program consistently pays back customer acquisition costs so retailers earn new profit. Is yours doing that?
How grocery retailers can thrive amid economic uncertainties with personalization
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