How to evaluate in-house loyalty programs

A comprehensive framework for assessing the effectiveness and profitability of in-house loyalty programs in the fuel and convenience retail industry

November 4, 2021
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How to evaluate in-house loyalty programs
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How to evaluate in-house loyalty programs

In-house loyalty programs vary widely in their reward structure and outreach strategy, and so do their business outcomes. We’ve created an in-depth framework that fuel and convenience retailers can use to evaluate whether or not they should invest in an in-house loyalty program. Alongside a real-world example, we break down how to find all the hidden costs and what they mean for your bottom line.

A “successful” in-house loyalty program consistently pays back customer acquisition costs so retailers earn new profit. Is yours doing that?

Download to learn about:

  • How to successfully evaluate and design your loyalty program
  • Measuring your program costs based off three categories: investment, usage, and staying power
  • Next steps for your loyalty program after implementation
  • Outlining your rewards structure and outreach strategies to capture new customers

Download now

How to evaluate in-house loyalty programs

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