Upside Adds Over 4,000 Circle K Convenience Stores to its Platform

Upside renews partnership with Circle K for fuel offers at 5,200+ locations and adds cash back for store goods at 4,000+ U.S. sites.

October 31, 2023

Washington, DC, October 31, 2023 – Today, Upside announced it has renewed its partnership with Circle K for fuel-related offers at over 5,200 locations and is introducing cash back opportunities for convenience store merchandise at more than 4,000 locations across the U.S. 

"Circle K is constantly looking for ways to introduce its brand to new customers," said Matthew Solly, Head of Global Fuels & Car Wash Category Management at Circle K. "Thanks to our collaboration with Upside, we’re engaging with consumers whom we might not have otherwise reached. When Upside successfully brings these individuals to our locations, we have the opportunity to transform them into devoted and loyal customers.”

Upside uses personalized promotions to incentivize new customers to visit gas stations on the platform, and infrequent customers to visit more often. With the convenience store feature, Upside goes a step further by presenting c-store offers that drive increased pump-to-store conversion, trip frequency, and basket size. Results from Upside's convenience store product show that nearly 40% of users are new customers, helping convenience stores earn a very strong return on investment.

"The retailers leading the market today know that a variety of digital tools are required to grow consumer wallet share," stated Sam Berkovitz, Vice President of Account Management for Fuel and Convenience Stores at Upside. "Circle K serves as a prime example. They recognize that influencing consumer behavior needs to involve digital engagement alongside strong on-site execution, prompting them to adopt innovative strategies to outshine their competition.” 

Upside’s top-rated mobile app and partner apps reach more than 30 million consumers and have helped its retailer partners generate over $1 billion in incremental profit. Upside announced this year that it has doubled the number of retailers on the platform, now working with more than 100,000 gas stations, c-stores, grocery stores, and restaurants in all 50 states and Washington, D.C. If you are interested in learning more, please visit 


Upside is a digital marketplace that connects millions of consumers with brick and mortar retailers nationwide. Since 2016, Upside's personalized offers have empowered individuals to gain greater purchasing power for their essential needs and helped businesses achieve measurable profits. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailers, the consumers they serve, and towards important sustainability initiatives. For more:

Media Contact: 

Nora Langan


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