Washington, DC, April 17, 2023 – Today, Upside announced the addition of 300 of Chevron’s company-operated stations in California. The addition will help Chevron attract new and infrequent customers on-site by leveraging Upside’s reach to 30 million users who use Upside’s mobile app and partner apps.
“Upside’s digital marketplace helps Chevron reach consumers who are not shopping with us today,” said Brennan Beatty, Chevron’s Merchandising and Operations Manager for its company owned company operated business. “The addition of our stations will help us meet consumers digitally, where they are increasingly making purchases.”
After identifying new and infrequent customers based on historical spend on-site, Upside changes customer behavior through its unique approach to offer generation and delivery. Its machine-learning offer generation engine was developed using years of in-market research, analyzing consumer behavior through hundreds of millions of transactions.
“By helping consumers get more value on everyday purchases, Upside encourages new consumers to visit participating locations and existing consumers to visit more often,” said Kevin Hart, Upside’s Senior Vice President of Fuel. “We’re thrilled to help bring more customers on property to a quality brand like Chevron.”
Since its launch in 2016, Upside has experienced significant growth with over 50,000 nationwide gas stations, convenience stores, grocery stores, and restaurants. In October 2022, Upside celebrated its fastest growth to date, with user count increasing by 270%, and offer claims increasing by 280% from the previous year. This user growth can be attributed to Upside's robust referral strategies, marketing programs, and API integrations with notable app-based leaders such as Uber, Lyft, and Instacart.
Only 30% of stations in a given area can participate in the Upside program, and more than 40% of all areas are already at capacity and using a waitlist for new members. If you are interested in learning more, go to www.upside.com/business/gas.
Upside is a retail technology company on a mission to help communities thrive. Our technology has helped millions of people get more purchasing power on the things they need, and tens of thousands of brick and mortar businesses earn measurable profit. Billions of dollars in commerce runs through the Upside platform every year, and that value goes directly back to our retailers, the consumers they serve, and towards important sustainability initiatives. For more: www.upside.com.
Nora Langan, Senior Media Relations Manager