Washington, D.C. and Vienna, Virginia, May 8, 2023 — Upside, the retail technology company, and Team Washington, Inc., one of Domino’s Pizza’s best franchises, today shared that Team Washington, Inc. has earned over $163,000 in proven incremental sales and $78,000 proven incremental profit since partnering with Upside last summer. With an overall ROI of 73%, this partnership marks a new and innovative approach for the pizza retailer in attracting, retaining, and satisfying customers while maintaining a profitable business model.
“The restaurant industry has been significantly hit by record-level inflation, so we needed to change how we approach and attract customers,” said Lauren Kibler, Director of Marketing & Development at Domino's Team Washington Inc. “Our partnership with Upside adds value for existing and new customers alike, ultimately allowing us to continue growing our business.”
Upside’s technology helps Team Washington identify nearby customers not dining at their restaurants and uses profitable cash back promotions to welcome them through their doors. Since partnering with Upside, 50% of the transactions from Upside were from new customers.
“Team Washington, Inc. is a savvy retailer who recognized that paying for clicks and impressions do not necessarily guarantee a positive impact on their bottom line,” said Ryan Gaylor, Vice President of Restaurant at Upside. “Team Washington Inc. is a great example of how businesses can use digital marketplaces to drive growth. ”
More than 50,000 food and fuel retailers partner with Upside to connect their businesses with nearby consumers to drive incremental profit. On average, restaurants on Upside receive 1.6x more visits from customers, which drives more transactions, more spend, and proven profit. To learn more, visit upside.com/business/restaurant.
Team Washington Domino’s Inc.
Domino’s Pizza has been the world’s leader in pizza delivery since 1960, and Frank Meeks made sure that the Washington DC Metropolitan area would get a taste of the Domino’s experience. Founded in 1983, Team Washington, Inc. has evolved into one of the best Domino’s Pizza franchises and is globally recognized for great service, great teamwork, and great food. What other pizza franchise do you know that serves pizza to the President of the United States? That’s right, we do. With a multitude of awards and achievements, Team Washington, Inc. works hard to be the best and give back to the neighborhoods we serve. Under the leadership of Mary Lynne Carraway, we will always continue to strive for success, building long-lasting relationships with our customers and our communities.
Upside is a retail technology company on a mission to help communities thrive. Our technology has helped millions of people get more purchasing power on the things they need, and tens of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailers, the consumers they serve, and towards important sustainability initiatives. For more: www.upside.com.
Nora Langan, Senior Media Relations Manager