Upside app now available in Spanish, expanding access for millions of Hispanic families

WASHINGTON, D.C., September 23, 2025 — Upside, a leading digital marketplace dedicated to empowering individuals and retailers financially, today announced that the Upside app is now available in Spanish, expanding access for millions of Spanish-speaking consumers and bilingual families across the U.S. Existing users whose device language is set to Spanish will now automatically see the app in their preferred language, making it easier than ever to earn cash back on everyday purchases.

This launch marks an important step in making Upside more accessible to a rapidly growing and historically underserved community. By offering the app in Spanish, Upside is staying true to its mission: to advance the economic power of people living and working in the real world.

To help raise awareness, Heritage Grocers Group (HGG) is partnering with Upside on a co-branded campaign to promote the app in Spanish. The effort includes co-branded radio ads, Spanish-language media, social content, and in-store touchpoints — ensuring families know they can now earn cash back in the language they prefer.

“This update makes the Upside app even more accessible and creates new incremental profit for our retail partners,” said Alex Kinnier, co-founder and CEO of Upside. “We’re excited to work with Heritage Grocers Group to help spread the word in the communities they know best.”

HGG’s strong community ties make them an ideal partner to ensure Hispanic families know how to take advantage of Upside in Spanish. Their on-the-ground presence complements Upside’s reach, helping to connect more customers with more value.

“At Heritage Grocers Group, we always focus on meeting the unique needs and preferences of our customers in the diverse communities where we operate,” said Adam Salgado, Interim Senior Vice President of Marketing. “By promoting the Upside app in Spanish, we’re proud to build on that commitment and empower our valued customers with even more ways to save on their everyday purchases.”

Today, Upside connects with more than 35 million consumers through its mobile app and partner network, fueled by its own acquisition efforts and a growing number of strategic partnerships. This reach — up to three times larger than industry peers — gives retailers access to new customer segments across gig economy marketplaces, banking apps, and fintech platforms. With the Spanish-language expansion, Upside is extending that reach even further, ensuring retailers can meet more customers where they are and bring more traffic into stores.

Learn more about the Upside marketplace and how it can drive measurable traffic and growth for your business.

ABOUT UPSIDE

Upside is a marketplace that connects consumers with brick-and-mortar retailers through personalized offers. Since 2016, Upside’s AI-driven personalization technology has helped millions of people get more purchasing power on the things they need, and tens of thousands of businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailers, the consumers they serve, and towards important sustainability initiatives. For more: www.upside.com

ABOUT HERITAGE GROCERS GROUP

Heritage Grocers Group (HGG) is one of the largest Hispanic and ethnic food retailer in the country that offers an extensive assortment of both traditional and specialty grocery items to the communities it serves. With a unique customer experience focused on freshness, authenticity and affordability, the HGG family of destination groceries incorporate freshly made ethnic foods, differentiated floor formats presenting distinct specialty categories and localized assortments that engage with each community. Headquartered in Ontario, California, Heritage Grocers Group operates in six states: California, Texas, Nevada, Arizona, Kansas, and Illinois, with a total of 58 stores under the Cardenas Markets banner, 29 stores under the El Rancho Supermercado banner, 21 stores under the Tony’s Fresh Market banner, and 7 stores under the Los Altos Ranch Market banner.