Upside expands West Coast grocery footprint through new partnership with The Save Mart Companies

WASHINGTON, D.C., February 10, 2026 – Upside has officially launched a full regional rollout with The Save Mart Companies across nearly 200 stores in California and Nevada under the Save Mart, Lucky, and FoodMaxx banners. This launch significantly expands its West Coast grocery footprint and demonstrates how regional grocers can compete with national chains.

Upside’s national platform reaches more than 35 million consumers and connects them with personalized cash back offers at over 100,000 grocery, restaurant, and fuel locations, delivering $2.5 billion in incremental profit to retailers and $1 billion in cash back to consumers. 

“Our customers expect both quality and value, and balancing those priorities has become more important than ever,” said Tamara Pattison, Senior Vice President and Chief Digital Officer at The Save Mart Companies. “Upside enables us to reach new shoppers while showcasing the exceptional value and experience our stores offer.”

Consumer demand for everyday essentials like groceries remains elevated into 2026, as households continue to navigate cost-of-living pressures. At the same time, regional grocers face growing competition from national and discount formats. Through its partnership with Upside, The Save Mart Companies can offer additional value to shoppers while continuing to invest in fresh, locally sourced products.

“Engaging shoppers consistently has become harder as grocery trips spread across more retailers,” said Nick Worswick, President of Retailer Go-To-Market at Upside. “Upside helps regional grocers win those trips back in a measurable way.”

Grocery retailers can learn more about partnering with Upside, by visiting www.upside.com/business/grocery.

ABOUT UPSIDE

Upside is a digital marketplace that connects millions of consumers with brick-and-mortar retailers nationwide. Since 2016, Upside’s personalized offers have empowered individuals to gain greater purchasing power for their essential needs while helping businesses achieve measurable profits. Billions of dollars in commerce run through the Upside platform annually, directly benefiting retailers, consumers, and sustainability initiatives. For more information, visit www.upside.com.

ABOUT THE SAVE MART COMPANIES

The Save Mart Companies operates more than 200 stores across California, Nevada, Oregon, and Washington under the Save Mart, Lucky, FoodMaxx, Roth's, and Chuck's Fresh Markets banners. Proud to be one of the West Coast's largest regional, full-service grocery chains, the Company and its 11,000 associates take extra care to provide customers with the freshest food for their families at affordable prices. The Save Mart Companies' philanthropic non-profit organization, The CARES Foundation, provides vital resources for children and families and has donated over $5 million to local communities. For more information, please visit: www.TheSaveMartCompanies.com