Giant Food and Upside Partner to Deliver More Value to Shoppers

WASHINGTON, D.C. – October 1, 2025 – Giant Food, the leading grocery chain in the greater Washington, D.C., region today announced a landmark partnership with Upside. Beginning later this month, all 163 Giant Food stores will be available on the free Upside app. Giant Food is the largest Mid-Atlantic grocer to activate Upside. 

“At Giant Food, we’re proud to lead in grocery innovation, particularly in how we personalize the shopping experience,” said Ryan Draude, Director Omnichannel Loyalty and Shopper Marketing. “Partnering with Upside will help us stand out in a competitive market by delivering meaningful value to our customers every time they shop.”

Upside uses personalized offers in the Upside app to drive customers to brands. The platform also complements loyalty programs by engaging shoppers who aren't already participating, driving more frequent visits and higher spend.

“Upside has proven that we drive sustainable growth for retailers like Giant Food,” said Nick Worswick, President of Retailer Go to Market. “Our partners have seen new customer acquisition—without requiring operational changes. We’re excited to bring that same value to Giant Food and the communities it serves.”

Upside connects over 35 million consumers with personalized cash back offers at more than 100,000 grocery stores, restaurants, and gas stations nationwide. Its performance-based model has delivered over $1 billion in cash back to consumers to date. The Upside app is free to download on both Apple and Google platforms.

ABOUT UPSIDE

Upside is a marketplace that connects consumers with brick and mortar retailers through personalized offers. Since 2016, Upside’s AI-driven personalization technology has helped millions of people get more purchasing power on the things they need. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailers, the consumers they serve, and towards important sustainability initiatives. For more: www.upside.com.

ABOUT GIANT FOOD

Since opening its first location in Washington, D.C., in 1936, Giant has been an integral part of the communities and customers it serves. Giant is committed to being a Better Neighbor and has designated four main giving pillars that address local Food Insecurity, Military Support, Pediatric Cancer Research, and Social Equality. Giant is headquartered in Landover, Md., and operates 163 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia with approximately 20,000 associates. Included within the 163 stores are 153 full-service pharmacies and 28 Starbucks locations. Giant fits all the way today's busy customers want to shop - in-store or online. With 161 Giant Pickup locations and delivery options available in all its markets, customers have even more convenient options to get the best products and prices whenever and however they choose. For more information on Giant Food, visit giantfood.com.