Upside users earn more than $1 billion in cash back

August 26, 2025 – WASHINGTON, D.C. — Upside, the leading digital marketplace for everyday purchases, today announced a major milestone: users have collectively earned more than $1 billion in cash back. Fueled by millions of purchases across fuel, grocery, and restaurant categories, this achievement underscores the growing impact of personalized offers in helping consumers stretch their dollars further.

“This milestone shows the scale of impact Upside is driving: real dollars back in the hands of consumers on the things they need most," said Alex Kinnier, Upside CEO and co-founder. "We’ll continue to find new ways to make everyday life more affordable while supporting retailers’ growth."

Recent growth in Upside’s food categories — grocery and restaurants — helped push Upside past this milestone. In July 2025, restaurant transactions on Upside were up 64% year-over-year, and grocery shoppers are claiming more than half a million offers every month. These numbers show how quickly Upside has expanded beyond its fuel roots to become a go-to way for people to earn more value on everyday purchases.

Since its founding in 2016, Upside has given consumers the ability to earn cash back at retailers nationwide via personalized promotions. Today, Upside’s offers reach 35 million American consumers, and the marketplace now includes a robust mix of 100,000 retailers in fuel, c-store, food, and hardware.

Consumers can access Upside’s offers from the free Upside app or via our network of API partners — including Uber, Chime, Payfare, and more. With Upside, consumers can earn up to 3x more cash back compared to other apps. Frequent users earn an average of $270 annually, and technological innovations like Upside Pay allow users at select retailers to receive their cash back rewards instantly. 

To learn more about how Upside is increasing the financial power of people in the real world, visit www.upside.com.  

ABOUT UPSIDE

Upside is a marketplace that connects consumers with brick-and-mortar retailers through personalized offers. Since 2016, Upside’s AI-driven personalization technology has helped millions of people get more purchasing power on the things they need, and tens of thousands of businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailers, the consumers they serve, and towards important sustainability initiatives. For more: www.upside.com