How does a business join Upside? What to expect

Since 2016, more than 100,000 retailers nationwide have joined Upside to reach new customers and earn proven, incremental profit worth $1.5 billion and counting. We're the largest food and fuel network in the United States, connecting more than 35 million consumers to our retail partners.

So, how does a business join Upside? It's simpler than you'd think. Here's what to expect.

What is Upside, and how does it work for retailers?

Upside is a digital marketplace that connects you with new customers to drive sales and grow profit. We study data to understand past customer behavior, then tailor offers to real consumer demand. Our algorithm analyzes a few details about your business to build personalized cash-back rewards that motivate people to buy at your locations.

Partnering with Upside comes with clear advantages for retailers. First, we only take credit for the incremental profit we actually drive to your business, never for sales you would have made anyway. Our profit-share model means you earn more through cash-back incentives, with no big upfront costs.

How can my grocery store join Upside?

Upside puts your grocery stores in front of thousands of shoppers who use the free Upside app to decide where to shop. More than 16% of Upside users claim an offer at a grocery store they've never visited before.

To join, fill out the form on the linked page. Here's what to expect after that:

• Once we sign an agreement, you’ll give us a few key details that fit your business.
  • Credit card processor: This lets us build a direct data feed to understand past customer behavior and measure our incremental impact on your business. In most cases, these feeds are easy to set up and maintain.
  • List of your locations: Include important identifying information like store ID numbers (if applicable) and street addresses.  
  • Gross margin: So that our algorithm can generate customer promotions that are profitable for you, Upside needs to consider your costs and margin guardrails.  
  • Necessary details to facilitate cash back for customers and arrange payment through our profit-share model.
• Before we launch your sites, we’ll confirm your direct data feed is complete and accurate by reviewing a month’s worth of transactions. Once we have confirmation, we’ll launch your sites on the platform. 
• We’ll set you up with a private, custom retailer dashboard so you can monitor your account and see how your business is performing. Upside only takes credit for incremental profit, which you can track there.   
• Your dedicated account manager will reach out to confirm details and let you know when your grocery stores are live on the Upside app. Once you're live, no more hands-on management is required, but our team stays available and conducts regular check-ins. 

Read more about Upside’s partnership with Schnucks.

How can my c-store or gas station join Upside?

Upside closely monitors margins in real time to make sure you earn profit on every transaction — and we don’t make money if you don’t. On average, fuel retailers see a 70% return on investment per year. Our digital marketplace includes more than 36,000 participating fuel stations and c-stores nationwide. 

To join, fill out the form on the linked page. Here's what you can expect after that:

• Once we sign an agreement, you’ll give us a few key inputs that fit your business.
  • Credit card processor: This lets us build a direct data feed to understand past customer behavior and measure our incremental impact on your business. In most cases, these feeds are easy to set up and maintain.
  • List of your locations: Include their site display names, gas brands, street addresses, site IDs, and some key fuel information like rack terminals, transportation fees, and class of trade.
  • Necessary details to facilitate cash back for customers and arrange payment through our profit-share model.
• Once the above has been completed, we’ll launch your sites on the platform. 
• We’ll set you up with a private, custom retailer dashboard so you can monitor your account and see how your business is performing. Upside only takes credit for incremental profit, which you can track there.   
• Your dedicated account manager will reach out to confirm details and let you know when your stations or stores will be live on the app. Once your business is live, no more hands-on management is required — but our team stays available and conducts regular check-ins. 

How can my restaurant join Upside?

Joining helps bring in new customers and proven profit for restaurants, guaranteed. On average, Upside drives an additional 40–60 customers a month to each restaurant location. 

To join, fill out the form on the linked page. Here's what to expect after that: 

• Once we execute an agreement, you’ll give us a few key inputs that fit your business.
  • Credit card processor: This lets us build a direct data feed to understand past customer behavior and measure our incremental impact on your business. We have existing partnerships with many of the largest processors for restaurants in the country, including Wizardline and OneDataSource. In most cases, these feeds are easy to set up and maintain.
  • List of your locations: Include important identifying information like store ID numbers (if applicable) and street addresses.  
  • Necessary details to facilitate cash back for customers and arrange payment through our profit-share model.
• Before we launch your sites, we’ll confirm with you that our direct data feed is complete and accurate by reviewing a month’s worth of transactions. Once we have confirmation, we’ll launch your sites on the platform. 
• We’ll set you up with a private, custom retailer dashboard so you can monitor your account and see how your business is performing on the platform. Upside only takes credit for incremental profit, which you can track there.   
• Your dedicated account manager will reach out to confirm details and let you know when your restaurants will be live on the app. Once your business is live, no more hands-on management is required — but our team stays available and conducts regular check-ins.

Read more about Upside’s partnership with Domino's.

How can businesses of all other categories join Upside?

Joining helps bring in new customers and proven profit for all retailers, guaranteed. We’re launching in new categories all the time, and we get off to a running start. For example, Upside is driving more than 2,800 transactions per month to participating hardware stores. 

To join, fill out the form on the linked page. Here's what you can expect after that: 

• Once we execute an agreement, you’ll give us a few key inputs that fit your business.
  • Credit card processor: This lets us build a direct data feed to understand past customer behavior and measure our incremental impact on your business.  In most cases, these feeds are easy to set up and maintain.
  • List of your locations: Include their store numbers and street addresses.
  • Necessary details to arrange payment and facilitate cash back for customers.
• Before we launch your sites, we’ll confirm with you that our direct data feed is complete and accurate by reviewing a month’s worth of transactions. Once we have confirmation, we’ll launch your sites on the platform. 
• We’ll set you up with a private, custom retailer dashboard so you can monitor your account and see how your business is performing on the platform. Upside only takes credit for incremental profit, which you can track there.   
• Your dedicated account manager will reach out to confirm details and let you know when your stores will be live on the app. Once your business is live, no more hands-on management is required — but our team stays available and conducts regular check-ins. 

Read more about Upside’s partnership with Nation’s Best.

Join Upside for proven profit

When your business participates in the Upside marketplace, you provide your customers with the most value possible while driving new, proven profit to your bottom line. We prove our impact on every transaction, and you can track that impact with an on-demand, easy-to-use dashboard. Plus, your Upside account team is here for you whenever you need them.

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