The tech behind Schnucks' 2% incremental sales lift

Lifting sales in a changing market

Like many retailers, Schnucks was working to offset rising costs and maintain profits amidst economic uncertainty and supply chain disruption. The regional supermarket chain had already invested significantly in increasing sales per square foot and implementing traditional marketing strategies to drive traffic and incentivize purchases among existing customers. Their in-house loyalty program, Schnucks Rewards, had already acquired 1.8 million members.

Schnucks was looking for a solution that could:

• Expand their reach to acquire new customers
• Increase engagement among their existing (“regular”) customers
• Bolster participation in their Schnucks Rewards loyalty program without increasing their acquisition costs

Creating an additional revenue stream with Upside

In 2021, Schnucks partnered with Upside's digital marketplace to address their challenges and achieve measurable results. Here's how Upside's solution tackled Schnucks' specific needs:

Expand reach and acquire new customers:

Upside provided Schnucks access to a vast network of millions of users through its digital marketplace. By delivering personalized cash back offers to Upside users, Schnucks attracted many new customers who needed to become more familiar with the brand. This customer base expansion contributed to increased sales and revenue for Schnucks.

Increase engagement among existing customers:

Upside employed targeted strategies to enhance engagement among Schnucks' existing or "regular" customers. Through personalized promotions and rewards, Upside motivated these customers to increase their visit frequency and spending at Schnucks locations. This resulted in a substantial boost in sales and customer loyalty.

Bolster participation in Schnucks Rewards:

Upside strengthened participation in Schnucks Rewards, the supermarket chain's loyalty program. By integrating Upside's platform with Schnucks Rewards, non-loyalty members on Upside were enticed to join the program, further enhancing customer engagement and driving repeat business.

A 2% incremental same-store sales lift at a 46% ROI

Nearly two years into the partnership, Schnucks has achieved sales growth unheard of in the food retail industry: a consistent incremental sales lift of nearly 2%, without spending additional funds on advertising or traditional marketing, delivering a 46% return on investment. Meaning for every $1 spent with Upside, Schnucks earned $1.46 in incremental profit. And that's just the start.

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The Upside impact:

• 5% of Upside users were new to shopping at Schnucks
• 22% of Upside users were not enrolled in the Schnucks Rewards program, and 19% of those non-loyalty members joined the Schnucks Rewards program within 30 days
• That resulted in 9,000 new loyalty signups
• Existing Schnucks Rewards members started visiting stores 24% more often and spent 5% more per visit with Upside

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