lift in total sales within five months of joining Upside
of customers that use Upside at Prarie Pizza Domino’s locations are new customers
the purchasing habits of existing customers, prompting them to visit more often and place additional orders
Prairie Pizza Domino's witnessed a remarkable transformation in its business after implementing Upside's personalized offers. Over 52% of customers using Upside at their locations were new to the franchise, contributing to the 1.5% lift in total sales.
Upside also significantly altered the purchasing habits of existing customers, prompting them to visit more often and place additional orders.
The impact of Upside's solution resonated with both the franchise and its patrons. Ryan Swanson, VP of Marketing and Store Development at Domino's, said:
"What Upside has done is given me a proven engagement tool that I can go to our franchisor and say, ‘These customers that are now ordering from us, came from this partnership.’ And to be honest, in the 22 years I've been doing that, I've never been able to validate and give my 100% stamp of approval that these customers came from this partnership. And now I can do that."
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