In 2025, Upside reached a big milestone that reflects growth on both sides of our marketplace. It reflects the value we deliver to consumers and retailers alike.

$250 million in cash back: With Upside, consumers stretched their dollars further, earning more than $250 million in cash back in 2025. That makes total cash back earnings over $1 billion in cash back since Upside was founded.

Mutual benefit: That consumer value translated directly into business results. In 2025, retailers on Upside earned: 

• $707 million in incremental profit
• 128 million transactions
• 111 million return visits from customers

Marketplace growth: Our network also grew in every direction. In 2025, 14,669 new retailer locations joined Upside, we reached 1.6 million new customers, and we welcomed new partners across payments, banking, and fintech. 

And, we expanded access by making the Upside app available in Spanish, helping millions of Hispanic families earn cash back in the language they prefer.

What’s next: As we look ahead, we’re focused on scaling what works. That means deeper personalization, broader partnerships, and even more ways to help consumers get more from every dollar — with retailers getting more from every visit.

We’re deeply thankful to our retail partners and app users who make this work worth pursuing, and we’re energized to continue this trajectory. We can’t wait to see what we can do together in 2026.

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