Win more trips at the pump
Upside helps you sell more gallons by shifting customers from nearby competitors to you.
How Upside drives profit to your stores
Reach more drivers
Expand your base
Get in front of 35M+ drivers as they decide where to buy. Turn more trips into proven profit.
Bring in rideshare and fleet car drivers
We connect you to closed audiences your competitors don’t reach, including partner networks. That means more opportunities to bring new drivers to your locations.
Complement your existing programs
Loyalty programs help you win more trips from your regulars. Upside complements ongoing initiatives like loyalty by expanding your reach to new and infrequent customers.
Sell more gallons
Match offers to personalized behavior
Offers are personalized based on past purchases, giving each driver a reason to choose you next, all while protecting your margins and bottom line.
Be the only choice nearby
Exclusive marketplace access keeps nearby competitors out and puts your site front and center.
Earn incremental profit
Only pay when you profit
Every offer is customized to your margin structure, so promotions stay competitive while still working for your bottom line.
Measure true incremental impact
We account for existing marketing and vendor programs before measuring impact — only Upside-driven profit is credited.
Track your success
See your proven ROI
View total sales, incremental revenue, and ROI in the Upside Dashboard. It’s a clear way to see Upside’s impact across all of your locations.
Gain customer insights
See every Upside transaction and how offers influence new, infrequent, and repeat drivers. These insights help you spot patterns and fine-tune performance.
35 million users and counting
More than 35 million shoppers use Upside to decide where to shop, eat, and refuel—earning cash back while choosing businesses like yours. As our network grows, so does your reach—because every new consumer we bring in is one more potential customer ready to take action.
"With Upside I know I'm getting a discount which makes me feel like I can afford the higher quality of the items I love. Actually, it makes me feel like part of the "family" like an employee discount."
"Upside offers really help me cut down on costs as a single person grocery shopping. If I didn't have offers I would travel further to save more."
"I was very happy to see (this store) on Upside as it saves me time from going to multiple stores now."
"I have been going to (this store) way more often after I saw that was a participant store with Upside. When you see that your cash-back grows with each visit, it pushes me to go more."
"I now go a bit out of my way to go to (this store) for a lot of my groceries because of the great Upside percentage back there. "
"Thank you so much for allowing Upside to be used (this store.) I could not afford to shop here before but now I can with Upside plus your reward program."
Why leading fuel retailers stay with Upside
Every partnership is built on aligned incentives: we only profit when you do.
The value of partnering with Upside
Featured insights for you
Upside analyzes hundreds of millions of transactions each year. Access our library of resources, insights, and business intelligence developed from those data sets.
Request a demo
Request a demo of our platform with no obligation. Our team of industry experts will reach out to learn more about your unique business needs.
