Trends from 1B transactions. Download the 2024 Consumer Trends Report (as seen on The Today Show). Get your copy
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Despite a rise in holiday travel, fuel demand still fell month-over-month in November. Get a full look at the numbers here.
Diners have plenty of choices for affordable meals outside of the home these days. But are value meals and blanket discounts good for your business?
Our latest survey shows retailers are thinking less about surviving and more about growing, a notable shift from the beginning of 2024.
Sign and rack prices are expected to fall this time of year, but disruptions brought about by inclement weather have changed the story.
Take a closer look at how we built our Fuel Trends data series.
When the Fed cuts rates, purchasing power increases. What does that impact actually look like for the average consumer?
Of the new and non-loyalty customers Upside brought to GetGo, over 60% joined myPerks.
Of the new and non-loyalty shoppers Upside brought to Giant Eagle, over 60% joined myPerks.
Aligned with year-over-year trends, we observed low sign prices and foot traffic at U.S. stations. October should hold more of the same.
Breaking down Upside's inaugural Consumer Spend Report
Personalized promotions center the customer while protecting the retailer’s margin; they sit at the intersection of efficiency and fairness.
Transaction data from more than 1,700 c-stores shows demand is actually in decline. We contextualized the numbers and interviewed consumers to find out what’s behind the shift in shopping behavior.
Consumers and politicians often pin the blame on retailers, but the real picture isn’t quite so clear. What’s driving high fees, and where do we go from here?
Is there a “best” time to grocery shop? Are burgers or dogs more popular? Here, we’re answering some of the biggest questions about holiday BBQs.
We looked at the last three years and factored in today's market conditions to estimate fuel and grocery prices for Memorial Day 2024.
Today, thousands of retailers use Upside to win more visits and higher customer spend at a positive, fully-attributable ROI.
When fuel margins are low, retailers make less profit. But industry executives say cutting costs can make pre-existing pressures worse.
Upside reviewed transaction data from 1,700+ convenience retail locations and surveyed 1,500+ consumers. Here’s what we found.
Most loyalty members behave like any other shopper. Here's how grocers can turn their average members into super-users.
There's a gap between loyalty membership and behavior; retailers have an opportunity to turn their average members into super-users.
Upside surveyed consumers on effective fuel offers. Then, we reviewed transaction data from 30K fuel sites to learn what really changes buying behavior.
Upside polled thousands of retailers to understand the biggest challenges they currently face, and a common theme emerged.
The average American only travels about three miles for casual meals out. How can restaurateurs get customers to go farther to choose them?
On average, Americans travel about three miles for a casual meal outside the home. Restaurateurs are turning to Upside to get them to go farther.
We reviewed the loyalty programs from best-in-class American grocery retailers to see if successful programs drive more market share.
U.S. shoppers usually buy groceries close to home, but the right cash back offer can motivate grocery shoppers to travel almost 3x the typical distance.
The average grocery shopper is only eight minutes away from their preferred store. How can grocers get customers to travel farther to choose them?
Customers are no longer willing to foot the bill for rising food costs, so restaurateurs need a new way to cover those increases.
How Upside is helping grocers drive incremental revenue and boost sales with personalized promotions
Retailers need to stop using personalized and segmented approaches interchangeably — only the former generates true incremental profit every time. Learn how these strategies differ and how to leverage the data you already have for long-term growth.
By making better use of your existing assets, you could see a profit that could cover the cost of hiring additional staff to fill that empty register. Learn more here.
As companies grow, there’s often a trade-off between doing what is best for the customer and doing what delivers the fastest business growth. I've learned: prioritize what’s best for the customer.
Brick and mortar businesses have an inherent constraint on their usage: their physical location. Marketplaces are unlocking incremental transactions for retailers with very little lift.
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