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You’re making a big investment in loyalty, creating a new way to engage shoppers and reward your best customers. But even the strongest loyalty programs face a common challenge: capturing the attention of new customers and keeping them engaged over time.
Loyalty programs are great at rewarding existing behavior, but driving incremental trips—especially from uncommitted customers—requires complementary strategies. A recent Upside survey in Phoenix found that Sprouts Rewards members also participate in 2-3 other grocery loyalty programs. This highlights a common challenge: even after joining a program, cross-shoppers continue spreading their spend. To maximize loyalty investments, retailers need tools that influence where and how often shoppers choose to buy.
This is where the opportunity lies: turning cross-shopping consumers into habitual customers who choose Sprouts first.
By partnering with Upside, Sprouts can get more out of every Sprouts Rewards sign-up — turning new guests into loyal shoppers, and loyal shoppers into passionate brand advocates. Together, we can help more customers choose Sprouts more often, deepening their connection to the fresh, healthy, and thoughtfully sourced products they love.
How Upside can complement a strong Sprouts Rewards program
Upside isn’t a replacement for loyalty programs — it’s the perfect complement. Upside can help amplify the impact of Sprouts Rewards by delivering truly incremental, high-value shoppers to your business. Think of it as a way for you to get even more out of your existing investments.
Upside uses personalized cash-back offers to solve each individual customer's value equation - providing them the offer they need to choose Sprouts over the competition. Unlike traditional discounts, these offers are optimized to ensure that each transaction remains profitable for you, delivering sustainable incremental revenue.
Upside data shows that about 85% of customers we drive to grocery stores are new or uncommitted — those who haven’t visited Sprouts at all, or who don't choose you for every trip. But when they start earning cash back on their Sprouts trips, they’ll shop more frequently and be more likely to join your loyalty program.
Shoppers using both Upside and a grocery retailer’s loyalty program tend to make more shopping trips and buy more each time. Comparing first-year value of those shoppers to control counterparts, the data clearly shows that these “loyalty and Upside” shoppers are 45% more valuable than their control counterparts. (See what we did for Schnucks)
The bottom line: Upside helps drive sustained loyalty impact
To make loyalty programs profitable and sustainable, focus not just on sign-ups, but on driving more frequent visits and long-term retention. Upside helps by delivering profitable, incremental transactions from uncommitted customers. Our marketplace delivers personalized promotions to create lasting behavior change and maximize your loyalty ROI.
Get in touch with our grocery experts to see how we can work to make your existing programs and initiatives even more successful.
