Shopping often, spending big: Learn about Upside users in Denver

We surveyed Natural Grocers shoppers and analyzed transaction data in Colorado. See what we found here.

Natural Grocers is a brand that customers love for its values: real food, trusted quality, and community-driven rewards. But today’s grocery shopper is more fluid than ever.

That’s not a weakness in your model. It’s a powerful opportunity to meet shoppers where they are and win more of the trips they’re already taking.

Upside surveyed high-intent grocery shoppers who are already using our platform in Denver, Natural Grocers’ home turf. More than 90% of those surveyed said they are the primary grocery shopper in their household. Amongst these shoppers overall, there are plenty of trips and dollars to win:

6 grocery trips per month on average
$141.84 average basket size per trip
3 different grocery stores per month (some up to 9 stores per month!)

While these shoppers have high value, they also show high flexibility. That fragmentation is not because these users aren’t influenceable — it’s because Upside hasn’t yet brought a grocery partner into their area. In markets where we do have strong grocery coverage, we’ve proven our ability to consolidate spend and shift consumer behavior, just as we’ve done for years in fuel.

The behavior we see, though, points to a readiness to shift. The good news is you’re already on their radar, but not quite in their routine.

Even your most engaged shoppers are cross-shopping heavily. Respondents who selected Natural Grocers also reported visiting Whole Foods and Walmart.

Our shoppers are ready for Natural Grocers

Upside users are already shopping with you, but not consistently. They value what you stand for, but they need a nudge to turn alignment into action. Others need the right incentive to go out of their way to discover all you offer for the very first time. Upside can help Natural Grocers become the clear first choice.