Offen Petroleum’s growth-through-acquisition strategy depends on more than just adding sites. It hinges on how quickly those sites can get up to speed — generating strong, sustainable volume. Facing rising dealer expectations, supply contracts to fulfill, and PE-backed growth goals, we understand how critical it is to achieve rapid performance.

Newly acquired sites often need support to ramp up throughput, attract new customers, and retain volume, especially in highly competitive regions where uncommitted, price-sensitive consumers dominate.

Upside’s digital marketplace connects retailers with nearby customers via personalized promotions that change customer behavior. When fuel retailers partner with us to ramp their newly acquired sites, we can supercharge their growth together — and it shows in the data. 

One major national fuel retailer recently launched 21 newly acquired sites on Upside. After three months in our marketplace, we analyzed the performance of those sites and compared them to similar stations not on Upside. In just 90 days on Upside, those newly acquired sites were already seeing a dramatic impact:

These results highlight Upside’s ability to help dealers win high-value, price-conscious customers by driving incremental, measurable behavior change — without adding complexity for the distributor or dealer. With over 400 dealer sites and continued expansion into high-priority markets, Offen is positioned to replicate these results.

One way we change behavior is by offering exclusivity to fuel partners. This selective approach concentrates demand and drives higher performance at participating locations. 

Today, nearly half of Offen’s network is still eligible to launch in our marketplace, representing a major opportunity to grow gallons and defend market share in core territories.

Partnering with Upside can help accelerate post-acquisition performance, increase dealer retention, and unlock value from key brand partnerships. For growth-minded distributors like you, Upside isn’t just a nice-to-have — it’s a proven lever to turn new acquisitions into outperformers. 

Get in touch with our team of fuel experts to learn about how we can accelerate your next deal’s performance.