Over 2 billion people use Google Maps every month — not just to get around, but to decide where to go, what to do, and how to spend. That kind of behavioral influence is rare and massively under-monetized.

As Google Maps evolves into a commerce engine, the next frontier isn’t just delivering information. It’s delivering outcomes: measurable, real-world transactions that generate value for users, for businesses, and for Google.

Upside can help make that leap. We’re a marketplace that plugs into existing Maps behavior and turns intent into verified, incremental spend at nearby brick-and-mortar businesses. That means new revenue from the same map experience, powered by proven performance.

How Upside drives value

Google Maps already owns the moment of intent, but your new opportunity is to become a commerce engine. Our goal is to help turn those moments into measurable, real-world outcomes, giving your users and retailers more value in the process.

Upside is a digital marketplace that delivers personalized, cash-back offers to consumers at nearby brick-and-mortar businesses. Users receive tailored incentives, make purchases, and earn real cash back — all while businesses gain measurable, incremental sales.

What sets Upside apart is our ability to balance both sides of the equation. We use real-time behavioral data and 1:1 personalization to reach the right consumer at the right moment — while ensuring every offer is margin-aware and built to meet the merchant’s business goals. Retailers trust us because we don’t just deliver volume — we deliver high-integrity growth that works within their economics.

And because our platform directly matches engagement to verified in-store transactions, retailers only pay when we prove the purchase was incremental. That’s why Upside is a performance engine designed for the real world — where outcomes matter more than impressions, and both sides of the marketplace win.

Proven integrations that meet users where they are

Because Upside is built as a flexible, API-driven platform, it seamlessly integrates into existing experiences — from financial apps to navigation tools — without adding friction. That’s how we deliver value in the moment, at scale, and without requiring users to change behavior.

Upside is already live in platforms like Chime, where users navigate a built-in map experience to discover personalized local offers. Together, we turn everyday decisions like where to fill up, grab food, or shop for groceries into measurable outcomes.

That’s exactly why map-based platforms are such a strong fit.

When you have a Maps user who’s on the move and actively deciding where to go, there’s no room for friction. The customer wants direction and value, all in the same place. That’s the moment Upside can influence, without interrupting in any way. We’ve already seen this work in the Uber Driver app. Drivers see live Upside offers on their in-app map, act, and navigate in real time.

Now, imagine that experience scaled across Google Maps, where over 2 billion people are making those same kinds of decisions every month. With Upside, Google can not only influence those decisions — it can monetize them. Because we capture intent, understand merchant preferences, and match both sides in real time, there's meaningful new revenue to be made by activating offers in the moment that matters.

Upside fits right into your existing flow, without reinvention or added friction. Together, we could partner to amplify what’s already working.

Get in touch with our partnerships team to learn more about how we can work together.