Loyalty isn’t what it used to be. Today’s busy, price-sensitive consumers quite literally shop around, prioritizing household interests over brand commitment — behavior that even the best-designed loyalty programs struggle to shift.

Why? Because in the context of rising inflation, shoppers are actively comparing prices between locations, driven by their concerns over increasing living costs. Indeed, 81% of consumers cross-check prices across grocery brands. 

The average shopper is active in two to three different grocery loyalty programs every month, making it clear that no one banner has their undivided attention. Loyalty “super-users” — those who do most, if not all, of their business at a single brand — are rare, accounting for only 22% of total loyalty members. But they’re extraordinarily powerful, because they make up nearly half a brand’s overall transactions.

In today’s shifting market, where loyalty is central to your strategy, it’s crucial to capture uncommitted shoppers before they form lasting habits elsewhere. Understanding and influencing these evolving behaviors secures their loyalty in a landscape marked by volatile demand.

Enhancing loyalty reach 

Upside isn’t just another rewards program — it’s a powerful way to drive new and uncommitted shoppers into your stores. While your loyalty program nurtures engaged customers, Upside targets the customers you haven’t yet won, encouraging them to choose Raley’s instead of the competition. Over time, they become the loyal customers you’re after.

Here’s how:

• Unlock more with data-driven offers: Upside helps you reach shoppers who haven’t chosen a go-to store yet — by giving them personalized cash back offers that encourage them to choose you. These offers are tailored to what matters most to each shopper, helping bring in more visits and higher spending from customers who might have gone elsewhere.

• Influence the cross-shopper: 85% of Upside users are uncommitted shoppers who split their grocery spend across retailers — and 75% of first-time users buy items they previously purchased elsewhere. Upside helps shift those dollars to Raley’s, turning cross-shoppers into loyal customers.

• Strengthen your acquisition and retention strategies: Roughly 40% of Upside users organically join your loyalty program, expanding your reach. For existing members, Upside complements your efforts by boosting retention and increasing visit frequency and spend, helping you get even more out of your most valuable shoppers.

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• Grow loyalty with the right shoppers — and the right data: Upside helps Raley’s attract more health-conscious shoppers — driving repeat visits and unlocking first-party insights that grow Something Extra membership and deepen customer loyalty.

No results, no cost

The best part? You only pay when Upside delivers proven, incremental sales.

We help bring new, uncommitted shoppers into your stores and drive larger baskets — without disrupting your loyalty program or margins. Upside offers can stack alongside existing rewards like Something Extra, making your best customers even more valuable.

Curious how we measure real, net-new impact? We’ve built a methodology that removes the guesswork — and we’d be happy to walk you through it. Reach out and a member of our team will connect with you directly.