Loyalty isn’t what it used to be. Today’s busy, price-sensitive consumers quite literally shop around, prioritizing household interests over brand commitment — behavior that even the best-designed loyalty programs struggle to shift.

Our national data shows that the average shopper is active in two to three different grocery loyalty programs every month, and when we surveyed {N}power members, we saw even stronger cross-shopping behavior. {N}power members are enrolled in an average of five other grocery loyalty programs. Specifically, 70% of {N}power members also get Amazon Prime Member Savings at Whole Foods.

To understand the bigger picture, it helps to zoom in. Jenny is an Upside user who shops for a family of four. She’s a self-proclaimed Natural Grocers loyalist, but at the same time, she’s a cross-shopper.

Jenny says Natural Grocers is her primary grocery store because she loves your fresh produce and {N}power. But in the last month, she also shopped at Whole Foods, Safeway, and Costco. Overall, she’s a member of seven different grocery loyalty programs.

In today’s shifting market, where loyalty is central to your strategy, it’s crucial to capture uncommitted shoppers before they form lasting habits elsewhere. Understanding and influencing these evolving behaviors secures their loyalty in a landscape marked by volatile demand.

Enhancing loyalty reach 

Upside is a powerful way to drive new and uncommitted shoppers into your stores. While your loyalty program nurtures engaged customers, Upside targets the customers you haven’t yet won, encouraging them to choose Natural Grocers instead of the competition. Over time, they become the loyal customers you’re after. Here’s how:

• ‍Unlock more with data-driven offers tailored to what matters most to each shopper, helping bring in more visits and higher spending from customers who might have gone elsewhere.‍
• Shift spend from competitors: 85% of Upside users are uncommitted; 75% buy items they used to get elsewhere.‍
• Fuel loyalty growth: 40% of Upside users organically join store loyalty programs, boosting retention and value.‍
• Unlock insights: Repeat visits unlocks first-party insights that grow {N}power membership and deepen customer loyalty.

Let’s come back to Jenny, your customer who cross-shops with competitors. Her behavior shows she is open to influence, frequently reevaluating where to shop based on value and convenience. And when Upside’s personalized cash-back offers met her at the right moment, her behavior changed. 

Thanks to Upside, Jenny has already driven $1,800 in incremental revenue to participating fuel and restaurant retailers. This is proof that the right incentive doesn’t just attract shoppers — it earns more of their spend.

In our survey, Jenny had a message for Natural Grocers:

“Please be open to utilizing Upside offers at your grocery store. This is such a wonderful service for the customer to add a little more to their savings, and it would secure more purchases from me.”

No results, no cost

Our retailers only pay when Upside delivers proven, incremental sales.

We help bring new, uncommitted shoppers into your stores and drive larger baskets — without disrupting your loyalty program or margins. Upside offers can stack alongside existing rewards like {N}power, making your best customers even more valuable.

Curious how we measure real, net-new impact? We’ve built a methodology that removes the guesswork — and we’d be happy to walk you through it. Reach out and a member of our team will connect with you directly.