Shoppers aren’t sticking with one store anymore. Fresh Thyme’s typical customer might be loyal to eating well, but not necessarily loyal to where they shop. In a recent survey, 81% of grocery shoppers said they compare prices across stores before buying. That’s something we’re seeing more often.

Fresh Thyme’s MyThyme program does a great job rewarding loyal shoppers. But even a strong program can’t reach everyone. Most customers belong to multiple programs, and very few are loyal to just one store. That’s where Upside could fit in.

Upside works alongside loyalty programs to make them even more effective. Personalized offers reach shoppers who haven’t joined yet or only come in occasionally, nudging them toward repeat visits and larger baskets. It adds value without changing how your program works — or adding work for your team.

Enhancing loyalty reach

MyThyme is built for Fresh Thyme’s most engaged shoppers, but there’s often untapped value just outside that group. Upside helps expand your reach by identifying customers who aren’t yet loyal and nudging them toward more frequent visits and stronger habits. Here’s how:

• Bring back more shoppers with personalized offers: Upside engages uncommitted shoppers with tailored offers—bringing them back more often and growing baskets beyond one-off category trips.
• Influence the cross-shopper: 85% of Upside users shop multiple grocers—75% buy something on their first visit that they used to get elsewhere, helping Fresh Thyme win more baskets.
• Strengthen acquisition and retention strategies: +40% of Upside users join loyalty programs like MyThyme—growing enrollment and increasing frequency without extra spend.
• Grow loyalty with the right shoppers and the right data: Upside drives trial in high-margin categories and delivers first-party insights to make loyalty efforts smarter and more efficient.

Simple to run, easy to trust

The best part? You only pay when Upside delivers proven, incremental sales.

Upside works in the background with no extra tech or training. Fresh Thyme only pays when a transaction happens that wouldn’t have otherwise. That means your margin stays protected, and your investment goes toward real growth.

Want to see how we measure results? Our measurement approach removes the guesswork, so you can see exactly how Upside helps Fresh Thyme’s loyalty program go further. Let’s explore what that could look like at Fresh Thyme.