New data: Uncommitted customers drive most of your revenue. Learn how to win them. Get the report
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Retailers spend big to acquire customers and loyalty sign-ups. It pays off when shoppers stick around, but too many don’t.
I shared new research and data with industry executives at GroceryTech 2025. Get the highlights of that session here.
When retailers convince their uncommitted customers to change their usual behavior, the resulting revenue boost is transformative.
Performance-based promotions help franchisees grow traffic, with locations seeing an average 79% ROI
New analysis backed by 75M brick-and-mortar transactions and two years of consumer data
Operators embrace performance-based model to drive traffic without discounts or operational lift
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