New data: Uncommitted customers drive most of your revenue. Learn how to win them. Get the report
Upside for Fuel & Convenience
People are more empowered than ever to find stations with the best prices. Upside helps you win new customers and grow your business by shifting customers from your competitors to you.
Expand your network’s customer reach
Upside puts your sites on the phone screens of millions of consumers deciding where to buy
Eliminate competition
Exclusivity zones leave competitor locations off the Upside app
Own the market
Participation caps that prohibit 70% of your market competition from joining Upside
Protect sign price
Offer dynamic, personalized promotions that are unique to each Upside user without lowering your sign price for all customers
Profitably win new and infrequent customers
Upside’s personalized promotions reach people through multiple channels and deliver profitable, incremental customers to your network. They motivate new customers and activate infrequent ones to choose your sites more often and spend more when they do.
Only 30% of stations in a given area are eligible to participate in the program. The time to join is now.
New customers
Regular customers
Infrequent customers
Occasional customers
Boost participation in your loyalty program
10%
2.6x
2.8x
Drive customers from pump to profit centers
Guide fuel customers into high-margin profit centers like your c-store, car wash, or restaurant. Retailers that launch Upside for c-store see a higher pump-to-store conversion, and outperform fuel-only sites by almost 40%
60%
21%
40%
58%
What Upside app users say
Consumers use Upside to decide where to buy long before they’re on-site, and they choose to keep coming back.
I probably wouldn't have set up rewards & started coming [to this station] more if it wasn't for Upside.
[This station] offers other amenities and benefits that, when coupled with Upside, make it the best choice for me…If Upside wasn't available, I'd use the [other station] by my office.
Upside is the only reason I visit their station. I probably drive by five other gas stations to get to theirs.
Featured insights for you
Upside analyzes hundreds of millions of transactions each year. Access our library of resources, insights, and business intelligence developed from those data sets.
Tracking retail fuel trends: May 2025
In this monthly recap, we take a closer look at the ‘freight recession’ and highlight data that shows it might not end anytime soon.
Tracking retail fuel trends: May 2025
In this monthly recap, we take a closer look at the ‘freight recession’ and highlight data that shows it might not end anytime soon.
Report: How retailers can win the uncommitted customer
Upside’s latest report can help retailers better understand cross-shopping behavior and form habits with customers that last.
Report: How retailers can win the uncommitted customer
Upside’s latest report can help retailers better understand cross-shopping behavior and form habits with customers that last.
Upside
integrates into your own product experience
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Request a demo of our platform with no obligation. Our team of industry experts will reach out to learn more about your unique business needs.
