In recent years, heavy discounting and frequent LTOs across casual dining have made it harder for brands to stand out — and to stay profitable. Outback’s move away from mass promotions toward everyday value, quality, and consistency positions the brand to build more durable loyalty.

Upside aligns with that approach. Instead of broad price cuts or deal-driven traffic spikes, we deliver personalized, margin-bound cash back only to diners who need a nudge. The result: foot traffic that protects Outback’s price integrity — and you only pay when that traffic is truly incremental.

The value of cash back — and why it fits Outback’s strategy

Cash back reframes value in a way that protects brand positioning and preserves pricing power — a critical priority for Outback as it invests in elevating quality and operations. 

Instead of lowering menu prices or offering blanket discounts, Upside rewards guests after the fact for behaviors you want to encourage. 

• Guests pay full price, keeping Outback’s “affordable indulgence” positioning intact.
• Rewards feel like a bonus for smart decision-making, not a markdown that erodes brand perception.
• It feels exclusive and appreciative — important for a brand working to strengthen perceived value among diners who enjoy Outback but feel increasing cost pressures.

For guests, it’s a personalized reward loop. For Outback, it’s a margin-safe, data-backed way to drive behavior change without mass promotions.

How cash back works without compromising brand perception 

It’s a bonus, not a bargain: Guests see cash back as found value, not a discount — helping Outback reinforce value perception without compromising its pricing strategy.

Loyalty through loss aversion: The promise of cash back prompts diners to choose your brand over similar experiences like Texas Roadhouse and LongHorn Steakhouse.

Habit loops drive repeat visits: Each reward reinforces habitual return behavior, turning occasional guests into regulars.

A value lever built for Outback’s focus on everyday value and consistent performance

Upside provides a new, smarter path to traffic growth that aligns directly with Outback’s priorities:

• No menu price changes — protecting Outback’s pricing strategy 
• No public discounts — aligning with the shift away from frequent promos and LTOs
• No erosion of brand equity — supports Outback’s focus on strengthening perceived value 
• No operational lift — keeping teams focused and operations simplified
• Performance you can validate — backed by test vs. control results tied to core KPIs
• Spend that flexes with results — giving Outback a variable, performance-based model that fits Outback’s ROI discipline
  
  

It’s a strategy that complements Outback Steakhouse’s strengths, reinforces everyday value without discounting, and supports the brand’s goal of delivering a consistent, high-quality experience that grows profitable traffic.

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