Uncommitment and the income divide
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Macro factors are pushing more shoppers than ever to prioritize value — but consumer pain isn’t evenly distributed. In this session, Upside and Save A Lot explore what the latest consumer spending trends really mean for grocers.
More cross-shopping than ever
Unfavorable economic conditions are pushing more than 90% of consumers to seek value. They do that by spreading their trips across banners without regard for brand loyalty.
A growing gap in spending habits
Demand might look relatively stable overall, but aggregate spending figures are masking an “income divide.” In short, the gap between higher earners and lower earners is growing rapidly.
The “best practices” aren’t helping
Some of the retention strategies that retailers rely on today, like loyalty programming, aren’t breaking uncommitted behavior. Instead, they’re actually reinforcing it.
