How to get the uncommitted customer through your doors
Presented in partnership with:
Upside co-founder and CEO Alex Kinnier sat down with Supermarket News Executive Editor Chloe Riley to talk about the findings in the Consumer Spend Report and how grocers can win more spend from cross-shopping customers.
Why shoppers are increasingly uncommitted
Economic uncertainty and increased choice has led to shoppers focusing less on brand loyalty and more on finding value for themselves.
How to change customer behavior and earn loyalty
Loyalty program membership is increasing, but engagement is falling. Retailers have to find a way to stand out in a crowded space.
Personalized promotions as a differentiator
Learn how personalized, basket-level promotions motivate uncommitted customers to behave differently, driving incremental profit.
