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Retailers often focus on deepening relationships with their most loyal customers — but what about the 90% of customers that aren’t committed to you? We unpack how uncommitted customers behave differently, why they’re so often overlooked, and what retailers can do to bring them back.
Data-driven insights on uncommitted customers
You might know them as occasional, infrequent, or lapsed. But the point is, these value-seeking cross-shoppers make up a heavy majority in the grocery landscape.
Why half of new customers disappear after month one
Our latest data shows that more than 50% of new grocery customers don’t return after their first month. Get insights on why they behave that way and what you can do about it.
How one extra visit can transform your revenue
Getting your uncommitted customers to visit one more time a month could nearly double your annual revenue. Loyalty programs combined with Upside get you there.