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By attracting customers earlier in their decision-making process, fuel retailers can boost capacity utilization without adding new sites.
These networks effectively reach loyal shoppers. Paired with Upside’s offers for uncommitted customers, one and one can make three.
Demand picked up as warmer weather thawed much of America, but a refinery fire marred an otherwise encouraging month.
Sanctions on Russia led to a rise in crude prices, while a cold snap suppressed fuel demand. Get your full trend update here.
By bringing more new and uncommitted customers into your orbit, you can maximize the impact of a loyalty program from day one.
Cold weather and the holiday season brought expected declines in demand. Plus, we take a closer look at c-store metrics.
We determined the businesses that are most likely to be open for the holidays — and the ones that see the biggest boost in visits.
Despite a rise in holiday travel, fuel demand still fell month-over-month in November. Get a full look at the numbers here.
When the Fed cuts rates, purchasing power increases. What does that impact actually look like for the average consumer?
A number of variable pricing strategies are making their way into public consciousness. Here’s what you need to know.
Upside CEO Alex Kinnier discusses how loyalty members don’t always behave loyally — and how grocers can win more foot traffic.
Loyalty programming remains a critical investment, but data shows it’s not changing customer behavior.
Of the new and non-loyalty shoppers Upside brought to Giant Eagle, over 60% joined myPerks.
Due to an increase in cross-shopping, topline revenue gains can be misleading. Factoring for inflation shows a different picture.
Upside’s retail experts broke down the trends shaping the way we shop in a live webinar. We’re revisiting the conversation’s highlights.
Consumers aren’t spending less — they’re just spreading trips around to buy less at each store. Our Consumer Spend Report has more.
Breaking down Upside's inaugural Consumer Spend Report
Transaction data from more than 1,700 c-stores shows demand is actually in decline. We contextualized the numbers and interviewed consumers to find out what’s behind the shift in shopping behavior.
We looked at the last three years and factored in today's market conditions to estimate fuel and grocery prices for Memorial Day 2024.
Is there a “best” time to grocery shop? Are burgers or dogs more popular? Here, we’re answering some of the biggest questions about holiday BBQs.
Upside reviewed transaction data from 1,700+ convenience retail locations and surveyed 1,500+ consumers. Here’s what we found.
Most loyalty members behave like any other shopper. Here's how grocers can turn their average members into super-users.
There's a gap between loyalty membership and behavior; retailers have an opportunity to turn their average members into super-users.
With prices rising and their options multiplying, grocery shoppers are seeking out value now more than ever.
Using mobile apps is second nature for today’s shoppers. C-stores can leverage that behavior to reach more customers and increase pump-to-store conversion.
Upside surveyed consumers on effective fuel offers. Then, we reviewed transaction data from 30K fuel sites to learn what really changes buying behavior.
Upside surveyed 1,900 consumers and found a gap between loyalty membership and behavior.
Upside polled thousands of retailers to understand the biggest challenges they currently face, and a common theme emerged.
Right now, it’s difficult to hire, operating costs are high, and foot traffic is down. But shortening open hours probably won’t help.
The average grocery shopper is only eight minutes away from their preferred store. How can grocers get customers to travel farther to choose them?
Customers are no longer willing to foot the bill for rising food costs, so restaurateurs need a new way to cover those increases.
To celebrate and contemplate the achievement of reaching a significant milestone of $1 billion in new, incremental profit for retailers, we spoke with Alex Kinnier, the co-founder and CEO of Upside.
How promotions drive behavioral change in consumers
A guide to what retailers can expect from consumers this summer as prices at the pump change
We surveyed 1,300 customers, spoke with dozens of retailers, and analyzed billions of transactions to learn how competitive retailers outmatch their competition
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