New customers, gallons, & c-store transactions, guaranteed.

Upside identifies which nearby customers aren’t visiting your station and c-store, and uses profitable cash-back promotions delivered through the free Upside mobile app & partner apps to attract them to your location. These promotions are based on the data you already have, and your profit is guaranteed.

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Upside works with any brand

What Upside does for you

Delivers new gallons & c-store transactions.

Most stations on Upside see a 3-7% increase in volume in just 12 months.

Blocks out your competitors.

Exclusivity zones and market caps capture gallons from your competitors and bring them to your sites.

Does the work for you.

No operations, point of sale, staff, or IT involvement required. Period.

Proves performance with data.

Upside puts the data you already have to work. We use it to power our technology & prove our impact on every transaction, and you can track that impact with an easy-to-use dashboard.

Monitors margin to guarantee profit.

We closely monitor margins in real time to make sure you earn profit on every transaction, or you don’t pay.

How Upside works

Increases your exposure.

Upside puts your sites in front of more than 30 million users who use the free Upside mobile app to decide where to buy.

Finds new customers.

Upside looks at users’ purchasing history and the anonymized processor data you already have to find those new and infrequent customers who should be choosing you, but aren’t today.

Incentivizes customers to choose you.

Upside generates profitable cash back promotions & makes them available in the Upside mobile app. They’re proven to bring those customers to you instead of your competitors.

Earns profit for you.

Upside closely monitors margins by grade in real time and only operates within those margins so those additional gallons are profitable for you.

Don’t just take our word for it

See what the Upside community has to say
Make it a habit to check before you head somewhere. Great deals come around and you don’t want to miss it!
Ed V.
Referring friends means you get to sit back and relax as you watch the money add up in your account!
Paige C.
You don’t have to link a card, but if you do you can check in to the station and not even have to upload your receipt, which makes an already easy app EVEN EASIER!
Melissa B.
I was skeptical, researched and I said I would give it a shot for a month and look at me now ! $220 in and still making money daily off referrals.
Vanessa D.
See more testimonials

What makes Upside different?

No contracts.

There are no long term contracts or monthly subscription fees with Upside.

No unnecessary discounting.

Unlike most products and apps that unnecessarily discount or promote a good or service that a customer was going to buy anyway (like your loyal customers), Upside only provides promotions to new or infrequent customers that need extra motivation to buy more.

Data security.

Your data is secure and so is your customers’. Upside generates promotions based on the passive collection of anonymized card information and does not use personally identifiable information.

Proven results.

Upside’s methodology definitively proves which transactions & profits were generated as a result of the program. It’s been tested, audited, and verified by 20,000 merchants; most rigorously by 3 Fortune 50 companies and the independent reviewer Guidehouse.

Aligned with your business goals.

If we don’t deliver proven profit, you don’t pay.

Works with your existing programs.

Upside works well with any existing loyalty programs you run at your sites, and even removes the cost of the existing loyalty program from Upside promotions. That way you never “double pay” for using Upside alongside other programs.

Better reach.

Only about 10-15% of existing customers use a merchant’s loyalty program. Working with multiple brands on a platform like Upside improves your customer reach and retention.

What other businesses have to say

How we’ve made an impact in businesses just like yours

“The great thing about Upside is it's a truly honest business model, meaning that they only make money when I make money. I carefully track my ROI and at one of my sites currently, my ROI is 86%, meaning for every dollar I spend with Upside, I'm making $1.86.”
Eric Schmitz, President & CEO of Schmitz Services
“You're getting a guaranteed margin. Do your numbers and see what it costs to acquire customers. You have a company coming in and doing most of the legwork for you. Give it a try. Jump on it. What's the worst that can happen? You sell more gas and you made some money? Come on.”
Imad Khalil, President of Kelly’s Fuel Mart
“Upside has allowed me to remain competitive as gasoline sales are on a downward trend in the country, in our market, which is gonna continue indefinitely. It's just something everybody understands. Upside has allowed me to smooth out that downward trend, it's allowed me to retain volume. It’s allowed me to bring customers who would otherwise not come into my location. And that's invaluable. How do you advertise to a gasoline customer? Well, Upside figured that out.”
Larry Jannes, CFO & Co-owner of Superior Auto Care Group

Learn more about Upside:

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