Everyone knows Texas Roadhouse. Now help them discover Bubba's 33 and Jaggers.

Texas Roadhouse is a restaurant brand nearly everyone knows. In Upside's October 2026 survey of diners in the Indianapolis market, 99% had heard of it.

The rest of the portfolio is a different story.

A discovery gap, not a demand gap

Only 48% of diners had heard of Bubba's 33, and 55% had heard of Jaggers. 36% knew neither. Visits follow awareness: 69% visited Texas Roadhouse in the past year, compared with 19% for Bubba's 33 and 13% for Jaggers. Seven in ten Texas Roadhouse visitors haven't been to either sister brand.

Bubba's 33 is the primary sports bar for 8% of diners, and Jaggers is the primary burger spot for 3%. That's a lot of room to grow with guests who already love the Texas Roadhouse name.

Diners want a reason to try something new

74% say a cash-back offer would make them likely to visit a restaurant they don't normally go to. Their own words show how much the offer matters:

“If they offer cash back I'll definitely give it a try.” — Upside user, Indianapolis

“I literally go out of my way to go to restaurants that offer cash back through Upside.” — Upside user, Indianapolis

Discover, then come back

Upside is a digital marketplace that connects more than 100K retailers with nearby customers through personalized, one-to-one cash back. It does two jobs for a multi-brand portfolio.

Discovery. Offers put Bubba's 33 and Jaggers in front of nearby diners while they're deciding where to eat, including Texas Roadhouse fans who've never tried the others.

Return visits. The goal isn't one trial. 71% of restaurant customers are “uncommitted,” visiting less than once every two months, and they drive about 70% of revenue. Personalized cash back rewards the second and third visit, which is how a first try becomes a habit. And because offers are margin-bound and measured test-vs-control, you see every incremental visit, dollar and margin earned.

Great restaurants need to be found before they can be loved. Upside helps guests find them, and gives them a reason to come back.

Learn how Upside can grow your portfolio → book a demo