All
Restaurant
All

How Primanti Bros. uses AI to drive a few more customers in-store each day

Hear from Ryan Wilkinson, Vice President of Marketing at Primanti Bros. Restaurant & Bar. He spoke on-stage at FCES 2023 about how to embrace AI without killing your budget.

Upside
Upside
October 10, 2023
How Primanti Bros. uses AI to drive a few more customers in-store each day
Play video
Play icon

Ryan Wilkinson, Vice President of Marketing at Primanti Bros. Restaurant & Bar, spoke on a panel at FCES 2023 called "Embracing AI without Killing Your Budget.”

Wilkinson explained that there are soft and concrete benefits of AI. The soft benefit is that it frees up time by getting analyses done faster. Business stakeholders like Wilkinson are able to go to internal analysts and ask about specific business problems, and they're able to find answers in a more timely way. This efficiency helps them do more.

Concretely, AI is helping Primanti Bros. with driving a positive ROI on their advertising investments. By presenting customers with the minimum viable offer they need to get them to come back, and presenting that offer at the right time in the right channel, Primanti Bros. is able to make their ad campaigns more cost effective.

Tools like Upside stack on top of those initiatives to drive more, incremental transactions. Wilkinson says, "at the end of the day, we don't have to move a ton of people [though our doors]. It's really just about moving a few people a day over the line. And that gets us to that 4% [year-over-year growth]." 

Request a demo

Request a demo of our platform with no obligation. Our team of industry experts will reach out to learn more about your unique business needs.