Tasty Restaurant Group is a quick-service restaurant franchisee that operates more than 400 locations in 23 states, all east of the Mississippi River. 

Sylvia Havel, the franchisee’s vice president of marketing, recognizes that in this day and age, the playbook for winning more foot traffic has changed. As more and more uncommitted customers dot the landscape, it’s important for restaurants to differentiate themselves, driving real transaction growth.

“Coming up with great product innovation, a friendly environment, and good value will bring customers back,” she said. “But you always have to have more of an edge, too.”

For Tasty, that edge is Upside. Partners since 2023, Tasty relies on the personalized promotions in our digital marketplace to influence uncommitted customers to transact more often — all while protecting profit.

“For us, Upside is a way to find new guests, build loyalty, and have them come back to our restaurants repeatedly,” Sylvia said. “It even gives customers a chance to join a loyalty program from the brand.”