Roy Rogers is a legacy restaurant brand with 40 locations across five states in the Mid-Atlantic. Its executive vice president, Adam Klaers, said that the primary challenge facing the brand is how to drive more transactions — getting customers through the doors for the first time and then getting them to return as quickly as possible.

An Upside partner since 2022, Roy Rogers has come to rely on our digital marketplace to help win these visits, especially from uncommitted customers. Adam says that Upside helps make introductions to those customers, serving as a perfect partner to the brand’s loyalty program.

“Upside is a great way for us to attract new customers who aren't familiar with Roy Rogers,” he said. “And then we're also able to leverage the advantages of the Upside app to really go after incremental growth.”

He went on to say that one of the most surprising things about our partnership is how quickly Roy Rogers saw a return. For every dollar the brand is investing with Upside, it’s seeing $1.84 come back — an 84% return on investment.

“The incremental growth that we've seen has been pretty impressive in just the first year we've used the platform,” Adam said.

Read more about Upside’s partnership with Roy Rogers here.