Since joining Upside in June 2019, Susan Shaffer, Executive Assistant to the CEO, has grown her role to encompass events and projects of every size — bringing structure to complex work while leaving plenty of room for creativity along the way.

Q: You started at Upside back in June 2019 — how has your role evolved, and what do you think makes you unique on the team?

Susan: I think what makes me unique is my ability to bring structure to complex work while making room for creativity. I started at Upside as an executive assistant and office manager, and my role has expanded to include managing events and projects of all sizes. I love taking an idea, turning it into a plan, and creating an experience that makes people feel engaged and included. 

Q: Which of Upside's values do you connect with the most?

Susan: The value I connect with the most is Make the Impact Worth the Effort. I try to make every interaction and process as smooth and thoughtful as possible so that our leaders and teams can focus on what they do best — run the business with speed, precision, and purpose. To me, the real impact comes from turning behind-the-scenes support into greater focus and momentum across the company.

Q: What was your first job, and did it teach you anything you still use today?

Susan: My first job was a lifeguard and golf range ball picker. It was my summer job from high school through college, and I loved being outdoors all summer. Lifeguarding taught me the skill of staying a step ahead as a young adult — to anticipate what might happen next. Funny how that skill comes in handy at Upside, but without the whistles!

Q: What are your hobbies outside of work?

Susan: I've been a lifelong distance runner. Even though I have a competitive nature, I don't keep stats or measure split times — I run for the pure joy of running. I push myself at times and other times I just enjoy the moment. Several years ago I ran the Marine Corps 10K race and stopped mid-run to take pictures of the scenery.

Q: What has inspired you, and why?

Susan: I've been an advisory board member of an organization whose mission is to promote plastic-free and sustainable living. The nonprofit raises funds for local environmental and animal welfare education through an annual dog walk. I've been able to support a mission I love while hanging out with dogs! Being part of the organization has inspired me to treat the earth a little more kindly.

A quote I try to live by: "A beautiful life is one that protects the oceans and the lands, chooses kindness over convenience, and always stops to pet the dog."

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