Our Community

We‘re committed to inclusivity, and building a workplace that is representative of the communities we serve. Equally important is our commitment to transparency.

Who we are

*As of 2/1/2023

11% Over 45 years

34% 35-45 years

49% 26-34 years

6% 18-25 years

11% Asian

8% Black or African American

7% Hispanic or Latinx

3% 2+ Races

0% American Indian or Alaska Native

71% White

Overall

61% Men

38% Women

1% Non-binary

Engineering

26% Women

74% Men

0% Non-binary

ADA-compliant workspaces

Team participation in inclusivity, workplace harassment prevention, information security, and management training

Employee Spotlight

I love all the people at Upside. I know that’s cliché and most people say that, but here I really feel it! I joined virtually but still feel like I have friends at the company because everyone is so welcoming.

Allison Herskovitz

Assistant Accounting Manager

Meet our Leadership Team

Alex Kinnier

Co-founder & Chief Executive Officer

Wayne Lin

Co-founder & Chief Operating Officer

Joanna Kochaniak

Co-founder & Chief Technology Officer

Jan Rubio

Co-founder & Principal Designer

Rick McPhee

Co-founder & Head of Engineering

Kristen Thiede

Chief People & Strategic Partnerships Officer

Daryl Ribeiro

Chief Financial Officer

David Sosnowski

Chief Experience Officer

Marcia Main

Chief Information Security Officer

Angela Han

Chief Customer Officer

Kevin Hart

SVP, Fuel and Convenience Store

Tyler Renaghan

VP, Grocery

Ryan Gaylor

VP, Restaurant

Kristen Bierman

VP, Operations

Canisius Rozario

VP, Engineering

Laura Ricucci

VP, People & Workplace

Chad Crutchfield

VP, Business Development

Eddie Benedito

VP, Growth Marketing

Effie Baram

Head of Platform

Sachin Nene

Chief Architect

Meet our Board of Directors

Alex Kinnier

Co-founder & Chief Executive Officer

Zuhairah Washington

SVP/GM at Expedia Group GM at Uber Harvard JD/MBA

Gideon Yu

Formation 8,
President of 49ers,
CFO Facebook,
CFO YouTube,
Treasurer Yahoo

William Spurgeon

Head of North American Retail Fuels at Motiva

Jeremy Levine

Bessemer Venture Partners;
Notable investments & boards: Shopify, Pinterest, LinkedIn, Yelp

Meet our Investors and Advisors

Dr. Hal Varian

Chief Economist at Google Emeritus Professor & Founding Dean of School of Information, UC Berkeley

Gokul Rajaram

“Godfather of Adsense,” Creator of Ads at Facebook, Head of Product & Engineering Square, Strategy at DoorDash

Elad Gil

Head of Strategy at Twitter, Angel investor

Sean Glass

Angel investor

Zachary Bogue

Managing Partner at DCVC

Mark Gross

Grocery

Tony Abate

Grocery

Deep Nishar

Managing Director at General Catalyst