Our Community

We‘re committed to inclusivity, and building a workplace that is representative of the communities we serve. Equally important is our commitment to transparency.

Who we are

1% Boomer

25% Gen X

68% Gen Y

6% Gen Z

11% Asian

8% Black or African American

6% Hispanic or Latinx

3% 2+ Races

0% American Indian or Alaska Native

72% White

Overall

62% Men

37% Women

1% Non-binary

Engineering

30% Women

70% Men

0% Non-binary

ADA-compliant workspaces

Team participation in inclusivity, workplace harassment prevention, information security, and management training

Employee Spotlight

I love all the people at Upside. I know that’s cliché and most people say that, but here I really feel it! I joined virtually but still feel like I have friends at the company because everyone is so welcoming.

Allison Herskovitz

Assistant Account Manager

Meet our Leadership Team

Alex Kinnier

Co-founder & Chief Executive Officer

Wayne Lin

Co-founder & Chief Operating Officer

Daryl Ribeiro

Chief Financial Officer

Joanna Kochaniak

Co-founder & Chief Technology Officer

Rick McPhee

Co-founder & Head of Engineering

Kristen Thiede

Chief People & Strategic Partnerships Officer at Upside

Sean Carr

Chief Revenue Officer

Tyler Renaghan

Vice President of Grocery

Jan Rubio

Co-founder & Head of Design

Laura Ricucci

Head of People

Kristen Bierman

Head of Operations

Kevin Hart

SVP, Fuel and Convenience Store

Michael Gottfried

SVP, Growth Markets

Meet our Board of Directors

Alex Kinnier

Co-founder & Chief Executive Officer

Zuhairah Washington

SVP/GM at Expedia Group GM at Uber Harvard JD/MBA

Gideon Yu

Formation 8,
President of 49ers,
CFO Facebook,
CFO YouTube,
Treasurer Yahoo

William Spurgeon

Head of North American Retail Fuels at Motiva

Jeremy Levine

Bessemer Venture Partners;
Notable investments & boards: Shopify, Pinterest, LinkedIn, Yelp

Meet our Investors and Advisors

Dr. Hal Varian

Chief Economist at Google Emeritus Professor & Founding Dean of School of Information, UC Berkeley

Gokul Rajaram

“Godfather of Adsense,” Creator of Ads at Facebook, Head of Product & Engineering Square, Strategy at DoorDash

Elad Gil

Head of Strategy at Twitter, Angel investor

Sean Glass

Angel investor

Zachary Bogue

Managing Partner at DCVC

Mark Gross

Grocery

Tony Abate

Grocery

Deep Nishar

Managing Director at General Catalyst