Our Community

We‘re committed to inclusivity, and building a workplace that is representative of the communities we serve. Equally important is our commitment to transparency.
Join us

Who we are

*As of 10/31/2022

1% Boomer

25% Gen X

65% Gen Y

9% Gen Z

11% Asian

7% Black or African American

6% Hispanic or Latinx

3% 2+ Races

0% American Indian or Alaska Native

73% White


62% Men

37% Women

1% Non-binary


31% Women

69% Men

0% Non-binary

ADA-compliant workspaces
Team participation in inclusivity, workplace harassment prevention, information security, and management training
Employee Spotlight

I love all the people at Upside. I know that’s cliché and most people say that, but here I really feel it! I joined virtually but still feel like I have friends at the company because everyone is so welcoming.

Meet our Leadership Team

Alex Kinnier
Co-founder & Chief Executive Officer
Wayne Lin
Co-founder & Chief Operating Officer
Daryl Ribeiro
Chief Financial Officer
Joanna Kochaniak
Co-founder & Chief Technology Officer
Rick McPhee
Co-founder & Head of Engineering
Kristen Thiede
Chief People & Strategic Partnerships Officer at Upside
Sean Carr
Chief Revenue Officer
Tyler Renaghan
Vice President of Grocery
Laura Ricucci
Head of People
Kristen Bierman
Head of Operations
Kevin Hart
SVP, Fuel and Convenience Store
Michael Gottfried
SVP, Growth Markets

Meet our Board of Directors

Alex Kinnier
Co-founder & Chief Executive Officer
Zuhairah Washington
SVP/GM at Expedia Group GM at Uber Harvard JD/MBA
Gideon Yu
Formation 8,
President of 49ers,
CFO Facebook,
CFO YouTube,
Treasurer Yahoo
William Spurgeon
Head of North American Retail Fuels at Motiva
Jeremy Levine
Bessemer Venture Partners;
Notable investments & boards: Shopify, Pinterest, LinkedIn, Yelp

Meet our Investors and Advisors

Dr. Hal Varian
Chief Economist at Google Emeritus Professor & Founding Dean of School of Information, UC Berkeley
Gokul Rajaram
“Godfather of Adsense,” Creator of Ads at Facebook, Head of Product & Engineering Square, Strategy at DoorDash
Elad Gil
Head of Strategy at Twitter, Angel investor
Sean Glass
Angel investor
Zachary Bogue
Managing Partner at DCVC
Mark Gross
Tony Abate
Deep Nishar
Managing Director at General Catalyst