Our Community

We‘re committed to inclusivity, and building a workplace that is representative of the communities we serve. Equally important is our commitment to transparency.
Join us

Who we are

*As of 10/31/2022

12% Over 45 years

34% 35-45 years

48% 26-34 years

6% 18-25 years

11% Asian

7% Black or African American

6% Hispanic or Latinx

3% 2+ Races

0% American Indian or Alaska Native

73% White

Overall

62% Men

37% Women

1% Non-binary

Engineering

31% Women

69% Men

0% Non-binary

ADA-compliant workspaces
Team participation in inclusivity, workplace harassment prevention, information security, and management training
Employee Spotlight


I love all the people at Upside. I know that’s cliché and most people say that, but here I really feel it! I joined virtually but still feel like I have friends at the company because everyone is so welcoming.
Allison Herskovitz
Assistant Accounting Manager
Leadership Team
Board of Directors
Investors and Advisors

Meet our Leadership Team

Alex Kinnier
Co-founder & Chief Executive Officer
Wayne Lin
Co-founder & Chief Operating Officer
Joanna Kochaniak
Co-founder & Chief Technology Officer
Jan Rubio
Co-founder & Principal Designer
Rick McPhee
Co-founder & Head of Engineering
Kristen Thiede
Chief People & Strategic Partnerships Officer
Daryl Ribeiro
Chief Financial Officer
David Sosnowski
Chief Experience Officer
Marcia Main
Chief Information Security Officer
Sean Carr
Chief Revenue Officer
Kevin Hart
SVP, Fuel and Convenience Store
Tyler Renaghan
VP, Grocery
Michael Otjen
VP, Account Management & Merchant Success
Kristen Bierman
VP, Operations
Kevin Hou
VP, Data
Canisius Rozario
VP, Engineering
Laura Ricucci
VP, People & Workplace
Chad Crutchfield
VP, Business Development
Eddie Benedito
VP, Growth Marketing
Effie Baram
Head of Platform
Sachin Nene
Chief Architect

Meet our Board of Directors

Alex Kinnier
Co-founder & Chief Executive Officer
Zuhairah Washington
SVP/GM at Expedia Group GM at Uber Harvard JD/MBA
Gideon Yu
Formation 8,
President of 49ers,
CFO Facebook,
CFO YouTube,
Treasurer Yahoo
William Spurgeon
Head of North American Retail Fuels at Motiva
Jeremy Levine
Bessemer Venture Partners;
Notable investments & boards: Shopify, Pinterest, LinkedIn, Yelp

Meet our Investors and Advisors

Dr. Hal Varian
Chief Economist at Google Emeritus Professor & Founding Dean of School of Information, UC Berkeley
Gokul Rajaram
“Godfather of Adsense,” Creator of Ads at Facebook, Head of Product & Engineering Square, Strategy at DoorDash
Elad Gil
Head of Strategy at Twitter, Angel investor
Sean Glass
Angel investor
Zachary Bogue
Managing Partner at DCVC
Mark Gross
Grocery
Tony Abate
Grocery
Deep Nishar
Managing Director at General Catalyst