Understanding the impact of Upside on individual stations
Retailer achieved 5%+ lift in station volume with Upside.
Understanding the impact of Upside on individual stations
Retailer achieved 5%+ lift in station volume with Upside.
Understanding the impact of Upside on individual stations
Retailer achieved 5%+ lift in station volume with Upside.
lift in station volume
new customers driven on-site
increase in visits from existing customers
program return-on-investment
Overcoming stagnation and boosting station performance
The fuel wholesaler faced several challenges in an increasingly competitive market with declining demand. As a well-established c-store and gas station chain, they were working to maintain their market share, grow their customer base, and increase visits from existing customers. The retailer needed a solution to help them stand out, optimize their capacity utilization, and maximize profits.
The retailer's goals were clear:
- Reach more customers and expand their customer base
- Drive more gallons and profit to their stations by encouraging repeat visits
- Improve overall performance by optimizing capacity utilization across their locations
However, the retailer found it challenging to differentiate themselves from competitors and effectively engage with their target audience. They needed a partner that could provide a cutting-edge solution to enhance customer engagement, drive growth, and ultimately, deliver bottom-line profit.
A strategic approach to personalized promotions
To address and solve the fuel retailer's challenges, Upside implemented the following strategic initiatives:
- Personalized offers for each Upside user:
Upside leveraged its advanced technology to create personalized offers tailored to the preferences and behaviors of each Upside user. By analyzing user data and understanding their preferences, Upside crafted compelling promotions that motivated customers to visit the retailer's locations and make repeat transactions. This personalized approach maximized the effectiveness of the promotions and drove customer engagement.
- Leveraging Upside's extensive network for expanded reach:
Recognizing the importance of expanding the retailer's customer base, Upside utilized its extensive network to drive new customers to its locations. Upside helped the retailer reach new customers and establish a stronger market presence by tapping into a wider audience.
- Continuous Data Analysis and Promotional Strategy Refinement:
Upside's commitment to data analysis and optimization was crucial in maximizing the retailer's return on investment. By continuously monitoring and analyzing the performance of promotional campaigns, Upside refined the promotional strategy iteratively, ensuring that each campaign generated the highest possible impact and delivered the desired outcomes for the retailer.
5%+ lift in participating site volume
Comparing sites on and off the Upside platform in the same market, the retailer witnessed a remarkable surge in volume and a significant return on investment. Before joining Upside in November 2020, the retailer's sites maintained similar monthly transaction volumes, ensuring a fair comparison. However, following the launch, Upside-enabled sites experienced an impressive increase in volume by 5%+ compared to their non-Upside counterparts.
This surge in volume translated into an incremental revenue of $2.4 million for the retailer. These results are particularly noteworthy as the Upside-enabled sites operate in the same market under the same retailer, establishing the clear impact of Upside's personalized promotions in driving enhanced performance.
Since partnering with Upside in November 2019, the retailer has consistently witnessed the positive influence of personalized promotions, generating over $26 million in additional profit within three years. The success of Upside's platform is a testament to its ability to deliver tangible results and maximize return on investment for the retailer.
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Retailer profile
Retailer case study
Fuel & C-store
East Coast and Midwest
3,000+ gas stations and c-stores
November 2019
lift in station volume
new customers driven on-site
increase in visits from existing customers
program return-on-investment
Overcoming stagnation and boosting station performance
The fuel wholesaler faced several challenges in an increasingly competitive market with declining demand. As a well-established c-store and gas station chain, they were working to maintain their market share, grow their customer base, and increase visits from existing customers. The retailer needed a solution to help them stand out, optimize their capacity utilization, and maximize profits.
The retailer's goals were clear:
- Reach more customers and expand their customer base
- Drive more gallons and profit to their stations by encouraging repeat visits
- Improve overall performance by optimizing capacity utilization across their locations
However, the retailer found it challenging to differentiate themselves from competitors and effectively engage with their target audience. They needed a partner that could provide a cutting-edge solution to enhance customer engagement, drive growth, and ultimately, deliver bottom-line profit.
A strategic approach to personalized promotions
To address and solve the fuel retailer's challenges, Upside implemented the following strategic initiatives:
- Personalized offers for each Upside user:
Upside leveraged its advanced technology to create personalized offers tailored to the preferences and behaviors of each Upside user. By analyzing user data and understanding their preferences, Upside crafted compelling promotions that motivated customers to visit the retailer's locations and make repeat transactions. This personalized approach maximized the effectiveness of the promotions and drove customer engagement.
- Leveraging Upside's extensive network for expanded reach:
Recognizing the importance of expanding the retailer's customer base, Upside utilized its extensive network to drive new customers to its locations. Upside helped the retailer reach new customers and establish a stronger market presence by tapping into a wider audience.
- Continuous Data Analysis and Promotional Strategy Refinement:
Upside's commitment to data analysis and optimization was crucial in maximizing the retailer's return on investment. By continuously monitoring and analyzing the performance of promotional campaigns, Upside refined the promotional strategy iteratively, ensuring that each campaign generated the highest possible impact and delivered the desired outcomes for the retailer.
5%+ lift in participating site volume
Comparing sites on and off the Upside platform in the same market, the retailer witnessed a remarkable surge in volume and a significant return on investment. Before joining Upside in November 2020, the retailer's sites maintained similar monthly transaction volumes, ensuring a fair comparison. However, following the launch, Upside-enabled sites experienced an impressive increase in volume by 5%+ compared to their non-Upside counterparts.
This surge in volume translated into an incremental revenue of $2.4 million for the retailer. These results are particularly noteworthy as the Upside-enabled sites operate in the same market under the same retailer, establishing the clear impact of Upside's personalized promotions in driving enhanced performance.
Since partnering with Upside in November 2019, the retailer has consistently witnessed the positive influence of personalized promotions, generating over $26 million in additional profit within three years. The success of Upside's platform is a testament to its ability to deliver tangible results and maximize return on investment for the retailer.
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