Acquired fuel stations grow 20% faster with Upside
For growth-focused distributors, Upside can be a lever to protect and boost the value of your acquisitions.
Acquired fuel stations grow 20% faster with Upside
For growth-focused distributors, Upside can be a lever to protect and boost the value of your acquisitions.
Acquired fuel stations grow 20% faster with Upside
For growth-focused distributors, Upside can be a lever to protect and boost the value of your acquisitions.
lift in average daily gallons
increase in weekly customer count
in annual spend by existing Upside users
Get acquired sites up to speed — fast
Fuel distributors that grow by acquiring competitors depend on more than just adding sites to the map. Their strategy hinges on how quickly those sites can get up to speed — generating strong, sustainable volume that lasts. Facing rising dealer expectations, supply contracts to fulfill, and private equity-backed growth goals, we understand how critical it is to achieve rapid performance.
Newly acquired sites often need support to ramp up throughput, attract new customers, and retain volume, especially in highly competitive regions where uncommitted, price-sensitive consumers dominate.
Personalized promotions to supercharge growth
Upside’s digital marketplace connects retailers with nearby customers via personalized promotions that change customer behavior. When fuel retailers partner with us to ramp their newly acquired sites, we can supercharge their growth together — and it shows in the data.
One major national fuel retailer recently launched 21 newly acquired sites on Upside. After three months in our marketplace, we analyzed the performance of those sites and compared them to similar stations not on Upside. In just 90 days on Upside, those newly acquired sites were already seeing a dramatic impact.
More customers, greater spend
In three months, the new sites on Upside acquired more than 5,000 customers, driving a 20% increase in weekly customer count. That translated to a 15% lift in average daily gallons.
These results highlight Upside’s ability to help dealers win high-value, price-conscious customers by driving incremental, measurable behavior change — without adding complexity for the distributor or dealer. One way we change behavior is by offering exclusivity to fuel partners. This selective approach concentrates demand and drives higher performance at participating locations.
Partnering with Upside can help accelerate post-acquisition performance, increase dealer retention, and unlock value from key brand partnerships. For growth-minded distributors, Upside isn’t just a nice-to-have — it’s a proven lever to turn new acquisitions into outperformers.
Get in touch with our team of fuel experts to learn about how we can accelerate your next deal’s performance.
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Retailer profile
Retailer case study
Fuel & C-store
lift in average daily gallons
increase in weekly customer count
in annual spend by existing Upside users
Get acquired sites up to speed — fast
Fuel distributors that grow by acquiring competitors depend on more than just adding sites to the map. Their strategy hinges on how quickly those sites can get up to speed — generating strong, sustainable volume that lasts. Facing rising dealer expectations, supply contracts to fulfill, and private equity-backed growth goals, we understand how critical it is to achieve rapid performance.
Newly acquired sites often need support to ramp up throughput, attract new customers, and retain volume, especially in highly competitive regions where uncommitted, price-sensitive consumers dominate.
Personalized promotions to supercharge growth
Upside’s digital marketplace connects retailers with nearby customers via personalized promotions that change customer behavior. When fuel retailers partner with us to ramp their newly acquired sites, we can supercharge their growth together — and it shows in the data.
One major national fuel retailer recently launched 21 newly acquired sites on Upside. After three months in our marketplace, we analyzed the performance of those sites and compared them to similar stations not on Upside. In just 90 days on Upside, those newly acquired sites were already seeing a dramatic impact.
More customers, greater spend
In three months, the new sites on Upside acquired more than 5,000 customers, driving a 20% increase in weekly customer count. That translated to a 15% lift in average daily gallons.
These results highlight Upside’s ability to help dealers win high-value, price-conscious customers by driving incremental, measurable behavior change — without adding complexity for the distributor or dealer. One way we change behavior is by offering exclusivity to fuel partners. This selective approach concentrates demand and drives higher performance at participating locations.
Partnering with Upside can help accelerate post-acquisition performance, increase dealer retention, and unlock value from key brand partnerships. For growth-minded distributors, Upside isn’t just a nice-to-have — it’s a proven lever to turn new acquisitions into outperformers.
Get in touch with our team of fuel experts to learn about how we can accelerate your next deal’s performance.
Share this article:
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