Upside for Fuel & Convenience
Consumers are more empowered than ever before either not to buy fuel or to find stations that offer cost relief. In this declining fuel market, the only way to win new customers and grow your business is to shift customers from competitive locations to yours.
Increase your volume throughput
The pumps in an average gas station sit idle nearly 75% of the day. That unused capacity means less gallons sold, and less profit. Upside connects you with millions of consumers to deliver incremental, profitable transactions to maximize that capacity. This means you can drive more volume without increasing operating costs. Top suppliers have seen a 6% lift in volume within the first year on Upside.
36,000
71%
3-6%
50%
Get exclusivity in your market
The only way to fill your spare capacity and grow volume is to shift customers and gallons away from your competitors. Upside provides you with exclusivity zones around your sites that prevent competitive locations from joining the Upside app. Your sites can capture more gallons and profit without lowering your sign price and cannibalizing your expected sales.
The platform is growing quickly and only 30% of stations in a given area are eligible to participate in the program.
Profitably win new and infrequent customers
Upside’s personalized promotions reach people through multiple channels and deliver profitable, incremental customers to your network. They motivate new customers and activate infrequent ones to choose your sites more often and spend more when they do.
Only 30% of stations in a given area are eligible to participate in the program. The time to join is now.
New customers
Regular customers
Infrequent customers
Occasional customers
Grow volume through your existing wholesale network
Suppliers stand to earn additional revenue as operators in their network join Upside. When operators join Upside, they are empowered to:
Sell more gallons
Operators sell more gallons to customers who typically would not have chosen their locations, and you sell more gallons to your dealers.
Acquire more customers
Once on-site, these customers visit c-stores, car washes, and other higher-margin facilities that maximize overall site profitability.
Monitor performance
At your discretion, operators will have access to Upside’s on-demand dashboard that shows them the value your investment drives to their sites.
Boost participation in your loyalty program
10%
2.6x
2.8x
Pay only when you profit
Upside does not charge for clicks or impressions, and there’s no participation fee. Our priorities are aligned so you earn net profit on proven transactions.
Incremental
Our unique incremental measurement methodology allows us to determine the incremental transactions they wouldn’t have received without Upside
Profitable
All consumer promotions are within your available margin so you earn more than you spend. If a transaction is not incremental to your business, you don’t pay.
What Upside app users say
Consumers use Upside to decide where to buy long before they’re on-site, and they choose to keep coming back.
I probably wouldn't have set up rewards & started coming [to this station] more if it wasn't for Upside.
[This station] offers other amenities and benefits that, when coupled with Upside, make it the best choice for me…If Upside wasn't available, I'd use the [other station] by my office.
Upside is the only reason I visit their station. I probably drive by five other gas stations to get to theirs.
Featured insights for you
Upside analyzes hundreds of millions of transactions each year. Access our library of resources, insights, and business intelligence developed from those data sets.
Tracking retail fuel trends: March 2025
Retail fuel metrics often follow specific seasonal patterns, but March’s data bucked industry trends in a few different ways.
Tracking retail fuel trends: March 2025
Retail fuel metrics often follow specific seasonal patterns, but March’s data bucked industry trends in a few different ways.
Our takeaways from NACS 2024
Following four days in Vegas with the top talent in fuel and c-store retail, these topics are at the top of our minds.
Our takeaways from NACS 2024
Following four days in Vegas with the top talent in fuel and c-store retail, these topics are at the top of our minds.
Q&A with GetGo: How this retailer turns uncommitted customers into loyal customers
Of the new and non-loyalty customers Upside brought to GetGo, over 60% joined myPerks.
Q&A with GetGo: How this retailer turns uncommitted customers into loyal customers
Of the new and non-loyalty customers Upside brought to GetGo, over 60% joined myPerks.
Upside
integrates into your own product experience
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