Upside identifies which nearby customers aren’t visiting your station and c-store, and uses profitable cash-back promotions to attract them to your location. These promotions are based on the data you already have, and your profit is guaranteed.Learn more
Upside grows its own network of more than 30 million users who use the free Upside mobile app to decide where to buy.
Upside cross-references users’ purchasing behavior and the anonymized transaction data you already have to find new and infrequent customers who should be choosing you, but aren’t today.
Upside generates profitable cash back promotions delivered through the free mobile app that are proven to bring those customers to you instead of your competitors.
Upside closely monitors margins by grade in real time and only operates within those margins so those additional gallons are profitable for you.
Unlike most products and apps that unnecessarily discount or promote a good or service that a customer was going to buy anyway (like your loyal customers), Upside only incentivizes new or infrequent customers that need extra motivation to buy more.
Upside’s methodology definitively proves which transactions & profits were generated as a result of the program. It’s been tested, audited, and verified by 20,000 merchants; most rigorously by 3 Fortune 50 companies and the independent reviewer Guidehouse.
If we don’t deliver proven profit, you don’t pay.
Upside works well with any existing loyalty programs you run at your sites, and even removes the cost of the existing loyalty program from Upside promotions. That way you never “double pay” for using Upside alongside other programs.
Your data is secure and so is your customers’. Upside generates promotions based on the passive collection of anonymized card information and does not use personally identifiable information.
Multi-brand distributors can use one program across all sites and it functions the same way, regardless of brand.
Only about 10-15% of existing customers use a merchant’s loyalty program. Working with multiple brands on a platform like Upside improves your customer reach and retention.
How we’ve made an impact in businesses just like yours
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