New customers, gallons, & c-store transactions, guaranteed.

Upside identifies which nearby customers aren’t visiting your station and c-store, and uses profitable cash-back promotions to attract them to your location. These promotions are based on the data you already have, and your profit is guaranteed.

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Featured wholesalers working with Upside

How Upside works

Acquires customers.

Upside grows its own network of more than 30 million users who use the free Upside mobile app to decide where to buy.

Identifies the customers who should choose you.

Upside cross-references users’ purchasing behavior and the anonymized transaction data you already have to find new and infrequent customers who should be choosing you, but aren’t today.

Incentivizes customers to choose you.

Upside generates profitable cash back promotions delivered through the free mobile app that are proven to bring those customers to you instead of your competitors.

Guarantees profit.

Upside closely monitors margins by grade in real time and only operates within those margins so those additional gallons are profitable for you.

Don’t just take our word for it

See what the Upside community has to say
Make it a habit to check before you head somewhere. Great deals come around and you don’t want to miss it!
Ed V.
Referring friends means you get to sit back and relax as you watch the money add up in your account!
Paige C.
You don’t have to link a card, but if you do you can check in to the station and not even have to upload your receipt, which makes an already easy app EVEN EASIER!
Melissa B.
I was skeptical, researched and I said I would give it a shot for a month and look at me now ! $220 in and still making money daily off referrals.
Vanessa D.
See more testimonials

What makes Upside different?

No unnecessary discounting.

Unlike most products and apps that unnecessarily discount or promote a good or service that a customer was going to buy anyway (like your loyal customers), Upside only incentivizes new or infrequent customers that need extra motivation to buy more.

Measurable, proven results.

Upside’s methodology definitively proves which transactions & profits were generated as a result of the program. It’s been tested, audited, and verified by 20,000 merchants; most rigorously by 3 Fortune 50 companies and the independent reviewer Guidehouse.

Performance-based pricing.

If we don’t deliver proven profit, you don’t pay.

Works with your existing programs.

Upside works well with any existing loyalty programs you run at your sites, and even removes the cost of the existing loyalty program from Upside promotions. That way you never “double pay” for using Upside alongside other programs.

Data security.

Your data is secure and so is your customers’. Upside generates promotions based on the passive collection of anonymized card information and does not use personally identifiable information.


Multi-brand distributors can use one program across all sites and it functions the same way, regardless of brand.

Better reach.

Only about 10-15% of existing customers use a merchant’s loyalty program. Working with multiple brands on a platform like Upside improves your customer reach and retention.

What other businesses have to say

How we’ve made an impact in businesses just like yours

“We were attracted to the fact that we will never pay for transactions from customers unless Upside gets those customers to buy more than usual. That measurement—in addition to the positive votes of confidence we heard from other fuel partners—convinced us that the platform would complement the other digital investments we’ve already made for our customers.”
Murat Tokad, CEO of Huck’s Food & Fuel
“I am a multiple jobber across both Shell and Marathon. It's seamless between all of my stations. It's so nice to be able to do one thing no matter what brand it is. And my customer is winning. They are winning and I am winning, because I'm serving everyone that comes through the door, no matter what logo is on the outside the building. Their pocket is fuller and ultimately my pocket is fuller. It's a win-win for everybody.”
Elizabeth Waring, President & CEO of Busy Bee
“Upside is currently delivering over 1,500,000 incremental gallons a month to my stations in the Washington D.C. metro area. They are on track to deliver 2 million incremental gallons a month. All this with no staff training, no hardware, no software upgrades, and no work from my IT team.”
Hossein Ejtemai, Founder, President, & CEO of Petroleum Marketing Group

Learn more about Upside:

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