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New Maurer’s Market sees $11,000 profit and 1.7% incremental sales lift
Local grocery store boosts profit through Upside’s digital marketplace
Incremental net profit
New customers from Upside
Return on investment, and 1.7% incremental sales lift
Boosting sales and expanding customer reach
Maurer's Market, a local grocery store in Dells, Wisconsin, saw costs rising and wanted to grow their customer base to increase profits and offset those rising costs. The grocer sought a solution that could attract new customers while incentivizing existing customers to make more in-store purchases.
Driving sales growth and customer loyalty
Maurer's Market found a powerful solution in Upside's digital marketplace. By partnering with Upside, they accessed an effective platform to boost sales, drive profitability, and acquire new customers.
How Upside solved the challenges:
- Acquiring new customers:
- Upside's digital marketplace provided Maurer's Market with targeted customer acquisition strategies. Through personalized cash back offers, Upside enticed many new customers to choose Maurer's Market over competitors.
- Expanding customer reach and sales:
- Upside's innovative approach focused on expanding customer reach and increasing sales from existing customers. Upside motivated customers to make repeat purchases through tailored incentives, like personalized offers, driving revenue growth.
Significant incremental sales and return on investment
Maurer's Market experienced impressive results with Upside, including a 74% return on investment, $11,000 in incremental net profit, and $104,000 in incremental value. The program helped the store’s customer base grow with 144 new customers and increased overall customer engagement.
“Unlike other programs that I've tried, Upside can be measured, it's really helped our sales, and it got the reach to the customer that I was looking for. With Upside, I'm able to tell on a daily basis how well it's performing for us, not only with incremental sales, but with profitability and return on that investment.”
- Jeff Maurer
Owner, Maurer’s Market IGA
Retailer profile
Maurer’s Market
Grocery
Dells, Wisconsin
1 store
March 2022
Incremental net profit
New customers from Upside
Return on investment, and 1.7% incremental sales lift
Boosting sales and expanding customer reach
Maurer's Market, a local grocery store in Dells, Wisconsin, saw costs rising and wanted to grow their customer base to increase profits and offset those rising costs. The grocer sought a solution that could attract new customers while incentivizing existing customers to make more in-store purchases.
Driving sales growth and customer loyalty
Maurer's Market found a powerful solution in Upside's digital marketplace. By partnering with Upside, they accessed an effective platform to boost sales, drive profitability, and acquire new customers.
How Upside solved the challenges:
- Acquiring new customers:
- Upside's digital marketplace provided Maurer's Market with targeted customer acquisition strategies. Through personalized cash back offers, Upside enticed many new customers to choose Maurer's Market over competitors.
- Expanding customer reach and sales:
- Upside's innovative approach focused on expanding customer reach and increasing sales from existing customers. Upside motivated customers to make repeat purchases through tailored incentives, like personalized offers, driving revenue growth.
Significant incremental sales and return on investment
Maurer's Market experienced impressive results with Upside, including a 74% return on investment, $11,000 in incremental net profit, and $104,000 in incremental value. The program helped the store’s customer base grow with 144 new customers and increased overall customer engagement.
“Unlike other programs that I've tried, Upside can be measured, it's really helped our sales, and it got the reach to the customer that I was looking for. With Upside, I'm able to tell on a daily basis how well it's performing for us, not only with incremental sales, but with profitability and return on that investment.”
- Jeff Maurer
Owner, Maurer’s Market IGA
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