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Restaurant

Business Owners

Dunn Brothers Coffee: 51% ROI and $38,000 incremental revenue with Upside

How Dunn Brothers Coffee transformed its business, attracting new customers and increasing profits with Upside

April 2022

Key results

51%

return on investment (ROI), with $7,000 net profit

$38,000

in incremental revenue

3%

of all sales and 722 new customers driven by Upside

2.7x

increase in visit frequency from existing customers

1.7

million in-app impressions

The challenge

Expanding customer base and encouraging repeat visits

Greta Dvorak, owner of Dunn Brothers Coffee shop in Arden Hills, MN, faced several challenges in her quest to grow her business and elevate customer satisfaction. Her main objectives were to attract new customers, increase repeat visits, and enable her staff to concentrate on providing exceptional customer service. To overcome these challenges, Greta needed a solution that would:

Strategically and cost-effectively attract new customers: The solution had to help Greta reach a wider audience while ensuring that marketing costs remained manageable.
Foster customer loyalty and drive repeat visits: Encouraging customers to return to the coffee shop and make additional purchases was crucial to building a sustainable and growing customer base.
Streamline operations and empower staff: Greta wanted a solution that would simplify business processes, allowing her team to focus on delivering top-notch customer service and ensuring that each guest had a memorable experience.

Upside solution

Implementing personalized offers and harnessing data-driven insights

Dunn Brothers implemented Upside’s platform, which uses a machine learning pricing algorithm to generate compelling offers for users while maximizing margin for retailers. Here's how it worked for Dunn Brothers Coffee:

Anonymized transaction data analysis: Upside reviewed anonymized transaction data and compared purchasing patterns of existing customers and active Upside app users.
Test vs. control method: The analysis was conducted using a simple "test vs. control" approach, comparing Upside users with non-users at Dunn Brothers Coffee to measure its impact accurately.
Personalized cash back offers: Upside provided profitable, personalized cash back offers to users, encouraging new and frequent visits to Dunn Brothers Coffee.
Incremental sales and increased revenue: Upside's users generated incremental sales, contributing to increased revenue, as every transaction added to the bottom line.

By leveraging Upside's personalized offers, Greta successfully attracted new customers while fostering loyalty among existing patrons.

“Upside has affected our bottom line, and when something affects our bottom line, we do feel it. So I know that in the last four months, I've seen new faces come through our drive-through and come into our coffee shop that I would never have otherwise seen.”

Greta Dvorak
Owner, Dunn Brothers Coffee, Arden Hills, MN

resultS

Improved customer engagement and increased profits

Since joining Upside in March 2021, Upside’s personalized promotions resulted in significant gains for Dunn Brothers Coffee, with a 51% return on investment and $7,000 in net profit. The program not only attracted 436 new customers that had never tried Dunn Brothers, but also increased the visit frequency of their existing customers. These loyal patrons transacted 2.7x more often and spent 3.1x more per month after joining the Upside program. More customers and visits translate into increased opportunities to create lasting impressions, whether it's a customer's first visit or part of their daily routine.

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Retailer profile

Partner

Dunn Brothers Coffee

Industry

Restaurant

Location

Arden Hills, MN

Number of sites

1 restaurant

Joined Upside

March 2021

Key results

51%

return on investment (ROI), with $7,000 net profit

$38,000

in incremental revenue

3%

of all sales and 722 new customers driven by Upside

2.7x

increase in visit frequency from existing customers

1.7

million in-app impressions

The challenge

Expanding customer base and encouraging repeat visits

Greta Dvorak, owner of Dunn Brothers Coffee shop in Arden Hills, MN, faced several challenges in her quest to grow her business and elevate customer satisfaction. Her main objectives were to attract new customers, increase repeat visits, and enable her staff to concentrate on providing exceptional customer service. To overcome these challenges, Greta needed a solution that would:

Strategically and cost-effectively attract new customers: The solution had to help Greta reach a wider audience while ensuring that marketing costs remained manageable.
Foster customer loyalty and drive repeat visits: Encouraging customers to return to the coffee shop and make additional purchases was crucial to building a sustainable and growing customer base.
Streamline operations and empower staff: Greta wanted a solution that would simplify business processes, allowing her team to focus on delivering top-notch customer service and ensuring that each guest had a memorable experience.

Upside solution

Implementing personalized offers and harnessing data-driven insights

Dunn Brothers implemented Upside’s platform, which uses a machine learning pricing algorithm to generate compelling offers for users while maximizing margin for retailers. Here's how it worked for Dunn Brothers Coffee:

Anonymized transaction data analysis: Upside reviewed anonymized transaction data and compared purchasing patterns of existing customers and active Upside app users.
Test vs. control method: The analysis was conducted using a simple "test vs. control" approach, comparing Upside users with non-users at Dunn Brothers Coffee to measure its impact accurately.
Personalized cash back offers: Upside provided profitable, personalized cash back offers to users, encouraging new and frequent visits to Dunn Brothers Coffee.
Incremental sales and increased revenue: Upside's users generated incremental sales, contributing to increased revenue, as every transaction added to the bottom line.

By leveraging Upside's personalized offers, Greta successfully attracted new customers while fostering loyalty among existing patrons.

“Upside has affected our bottom line, and when something affects our bottom line, we do feel it. So I know that in the last four months, I've seen new faces come through our drive-through and come into our coffee shop that I would never have otherwise seen.”

Greta Dvorak
Owner, Dunn Brothers Coffee, Arden Hills, MN

resultS

Improved customer engagement and increased profits

Since joining Upside in March 2021, Upside’s personalized promotions resulted in significant gains for Dunn Brothers Coffee, with a 51% return on investment and $7,000 in net profit. The program not only attracted 436 new customers that had never tried Dunn Brothers, but also increased the visit frequency of their existing customers. These loyal patrons transacted 2.7x more often and spent 3.1x more per month after joining the Upside program. More customers and visits translate into increased opportunities to create lasting impressions, whether it's a customer's first visit or part of their daily routine.