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Upside boosts visit frequency at Cardenas Markets with 86.7% total spending increase
How Upside turned new shoppers into loyal customers, driving profit for Cardenas Markets
increase in spend across all consumer segments, both on and off the Upside app
of consumers driven by Upside to Cardenas Markets were new shoppers
lifetime ROI from Upside
Cardenas Markets: Continual sales momentum in a competitive market
As a regional grocer, Cardenas Markets understood the need to adapt to the evolving consumer landscape. Their primary challenge was to remain competitive in the face of fierce rivals and encroaching big-box stores. To overcome this challenge, Cardenas Markets aimed to expand their reach to potential consumers and tangibly increase the average visit frequency to their stores.
Transforming consumers into loyal regulars with Upside
Cardenas Markets leveraged the power of Upside's digital marketplace to unlock new growth opportunities. Upside's machine-learning algorithm became the driving force behind targeted, personalized promotions, delivered to consumers on a one-to-one basis. By enticing consumers with tailored incentives, Cardenas Markets successfully influenced their shopping habits, ultimately increasing consumer loyalty and profitability for both the grocer and Upside.
Personalized promotions increase visit frequency with a 67% ROI
The collaboration between Cardenas Markets and Upside yielded exceptional results, showcasing the power of personalized promotions and consumer engagement. The key outcomes achieved include:
- Total spending growth: In just 15 months, Upside provided proven value to Cardenas Markets' consumers and incremental profit for the grocer. Total spending at Cardenas Markets increased by 86.7% across all consumer segments, both on and off the Upside app. This surge in spending highlights the effectiveness of Upside's personalized promotions in driving consumer engagement and purchase volume.
- New shopper acquisition: Over 35% of consumers driven by Upside to Cardenas Markets were new shoppers. The ability to attract new customers illustrates the impact of Upside's targeted promotions in expanding the grocer's customer base and reaching untapped audiences.
- Upside user sales contribution: During the 15-month window, 40% of sales came directly from Upside users through the app. This significant sales contribution demonstrates the effectiveness of Upside in driving revenue for Cardenas Markets. Additionally, the remaining 60% growth came with no promotional costs charged to Cardenas Markets, further enhancing their profitability.
- Weighted Average ROI: Cardenas Markets saw a remarkable 67% weighted average lifetime return on investment (ROI) from Upside. This ROI underscores the long-term value of Upside's personalized promotions, demonstrating the impact on customer loyalty and profitability.
Finally, non-Upside spending increased by 10.3% across all consumer segments after using Upside. This indicates that consumers continued to return and shop at Cardenas Markets after the initial transaction triggered by Upside's promotions. This sustained loyalty contributed to incremental net profit for the grocer, further enhancing their bottom line.
Retailer profile
Cardenas Markets
Grocery
Greater Los Angeles
64 stores
July 2021
increase in spend across all consumer segments, both on and off the Upside app
of consumers driven by Upside to Cardenas Markets were new shoppers
lifetime ROI from Upside
Cardenas Markets: Continual sales momentum in a competitive market
As a regional grocer, Cardenas Markets understood the need to adapt to the evolving consumer landscape. Their primary challenge was to remain competitive in the face of fierce rivals and encroaching big-box stores. To overcome this challenge, Cardenas Markets aimed to expand their reach to potential consumers and tangibly increase the average visit frequency to their stores.
Transforming consumers into loyal regulars with Upside
Cardenas Markets leveraged the power of Upside's digital marketplace to unlock new growth opportunities. Upside's machine-learning algorithm became the driving force behind targeted, personalized promotions, delivered to consumers on a one-to-one basis. By enticing consumers with tailored incentives, Cardenas Markets successfully influenced their shopping habits, ultimately increasing consumer loyalty and profitability for both the grocer and Upside.
Personalized promotions increase visit frequency with a 67% ROI
The collaboration between Cardenas Markets and Upside yielded exceptional results, showcasing the power of personalized promotions and consumer engagement. The key outcomes achieved include:
- Total spending growth: In just 15 months, Upside provided proven value to Cardenas Markets' consumers and incremental profit for the grocer. Total spending at Cardenas Markets increased by 86.7% across all consumer segments, both on and off the Upside app. This surge in spending highlights the effectiveness of Upside's personalized promotions in driving consumer engagement and purchase volume.
- New shopper acquisition: Over 35% of consumers driven by Upside to Cardenas Markets were new shoppers. The ability to attract new customers illustrates the impact of Upside's targeted promotions in expanding the grocer's customer base and reaching untapped audiences.
- Upside user sales contribution: During the 15-month window, 40% of sales came directly from Upside users through the app. This significant sales contribution demonstrates the effectiveness of Upside in driving revenue for Cardenas Markets. Additionally, the remaining 60% growth came with no promotional costs charged to Cardenas Markets, further enhancing their profitability.
- Weighted Average ROI: Cardenas Markets saw a remarkable 67% weighted average lifetime return on investment (ROI) from Upside. This ROI underscores the long-term value of Upside's personalized promotions, demonstrating the impact on customer loyalty and profitability.
Finally, non-Upside spending increased by 10.3% across all consumer segments after using Upside. This indicates that consumers continued to return and shop at Cardenas Markets after the initial transaction triggered by Upside's promotions. This sustained loyalty contributed to incremental net profit for the grocer, further enhancing their bottom line.
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