Upside is bringing the largest brick and mortar personalization platform to restaurants, so they can increase profits and grow market share. Each month Upside analyzes over $6 billion worth of transactions to inform the personalization engines that power our merchants partners.Learn more
Upside generates profitable cashback promotions to reach new customers, re-engage lapsed customers, and encourage larger spend from regular customers across all your locations.
Reaches millions of new customers and increases existing customer loyalty without giving away free or negative-margin products.
Upside protects your margins & uses our machine learning personalization engine to guarantee a 15% return on investment across all your stores. Every transaction with Upside is profitable, or you don’t pay.
Upside’s independently verified methodology proves attribution and profitability on each transaction.
Only targets new customers & sales to compliment your existing customer base and marketing efforts.
No operations, point of sale, or IT involvement is required at any of your locations with Upside.
Upside grows its own network of more than 30 million users nationwide who use the free Upside mobile app to decide where to dine. Upside promotions can also be integrated into your own branded experiences.
Upside’s AI platform cross-references users’ purchasing behavior and 12 months of anonymized transaction data your stores already have to find new, infrequent, and lapsed customers who should be dining with you, but aren’t today.
Upside’s platform generates profitable cash back promotions that are proven to bring those customers to you instead of your competitors.
To take advantage of promotions at your locations, users claim an offer in the Upside app, pay as-usual, snap a picture of their receipt, and earn cash back right in the app.
Upside closely monitors margins and only operates within those margins so all additional sales through Upside are net-profitable.
Upside uses purchasing data from almost 30% of the U.S. population to personalize promotions that maximize your profits.
Unlike most products and apps that unnecessarily discount or promote a product that a consumer was going to purchase anyway, Upside only incentivizes new or infrequent customers that need extra motivation to order more.
Upside’s methodology definitively proves the profit generated as a result of the program. Our measurement has been tested, audited, and verified by 20,000 businesses; most rigorously by 3 Fortune 50 companies and the independent reviewer Guidehouse.
Upside works well with all existing loyalty programs, and even removes the cost of the existing loyalty program from Upside promotions. That way businesses never “double pay” for running two separate programs.
Only about 10-15% of regular customers use a restaurant’s loyalty program. Working with multiple brands on a platform like Upside improves your customer reach and retention.
If we don’t deliver proven profit, you don’t pay.
Your data is secure and so is your customers’. Upside generates promotions based on the passive collection of anonymized card information and does not use personally identifiable information.
How we’ve made an impact in businesses just like yours
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